Reaching urban and rural audiences.
The adoption of the "Healthy is here." message with audiences allowed us to quickly position other SEARHC programs under the “Healthy is here.” umbrella. With customized copy and visuals, including original photography and video, these sub-brands were able to benefit from the investment by their parent brand and boost their own awareness, patient recruitment, and community outcomes without additional effort.
By establishing "Healthy is here." as a foundation, 3fold's work with SEARHC expanded to provide system-wide strategy, campaign development, and design. This work included everything from paid media planningand management, internal communications, and earned media placements and press releases, to board communications, social media, editorial content development, and custom print, photography, and videography. We were also able to work with their digital team to create, develop, and launch a new HIPPA-compliant website.