Project Snapshot: HEALTHCARE AcCess

Promoting public health initiatives in rural Alaska

Rural healthcare is all about commitment. A commitment to serve the people and often vast regions too often lacking in healthcare choices. When a healthcare system in Alaska needed to connect with its patients and prove its commitment to their health, it needed a strategy for reaching them.

SEARHC Social Media Image
SEARHC Health Promotions Image
SEARHC Health Promotions Image
SEARHC Health Promotions Image
SEARHC Client Logo

The Challenge

The SouthEast Alaska Regional Health Consortium (SEARHC) provides advanced care in the fields of behavioral health, dentistry, optometry, physical therapy, laboratory, x-ray, nutrition, and wellness. Ensuring residents are aware of these services and essential health information related to them is a key role of SEARHC’s community outreach.

 SEARHC needed to prove its commitment to its patients’ health, regardless of their backgrounds, culture, or location.

Our Approach

In order to communicate this focus on Alaskan wellness, as well as physical health, we knew we needed to create an integrated approach that drew on established marketing. 

Using the “Healthy is here.” campaign we had already developed with SEARHC to push their services throughout southeast Alaska’s numerous communities, we created a health promotions strategy. Identifying key healthcare priorities for the residents in its service areas, we established a consistent look and feel that aligned with the umbrella campaign while driving specific and timely action.

About SouthEast Alaska Regional Health Consortium (SEARHC)

SEARHC is a non-profit health consortium focused on bringing high-quality healthcare services to Southeast Alaska. Formed by Alaska Native People, SEARHC partners with providers to bring about a healthy balance of mind, body and spirit to all residents.

3fold has been a proud partner with SEARHC since 2015.

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