Aligning a ‘Promise’ Among Four Student-Centered Colleges
In 2019, the Los Rios Community College Direct launched the “Los Rios Promise” program, offering full-time students two years of tuition-free education at any of their four regional colleges. In order to make sure students could benefit, however, they first had to know about the program. But how do you create a unique brand that both drives enrollment to the colleges without stepping on their own branding?