Connecting students with essential information using customized landing pages

A school’s or district’s main website is a key tool for communicating with students, staff, and the community. However, when short-term initiatives or enrollment campaigns require specialized messaging, updating the main website is not always feasible or effective to driving to meet the initiative’s goals. Customized landing pages are a great alternative.

Smart Move

As part of the Smart Move campaign, a landing page was developed to house the full stories featured in the shorter-form ads. “My Smart Move” landing page became a key enrollment tool that allowed prospective students to read the stories of current Los Rios students and envision their own stories being told. It also gave potential students a way to take these connections to the next step, providing relevant links to learn more about LRCCD and the opportunities it provides.

Career Education

As part of the Career Education campaign, 3fold partnered with LRCCD staff to develop a landing page that focused on connecting students with information about priority career education programs. Accessed from the “My Smart Move” landing page and a targeted digital campaign, the site became a key driver for prospective students to connect with programs with ample career opportunity

Los Rios Promise

As part of the Los Rios Promise campaign, a landing page was developed to house information for connecting students to two years of tuition-free education.

Access to the site was driven by the “My Smart Move” landing page and a digital campaign. It also provided potential students with links to both school and financial aid applications, as well as links to LRCCD schools.

About The Los Rios Community College District

The Los Rios Community College District (LRCCD) is one of the nation’s most respected learning institutions and the second-largest community college district in California. LRCCD serves more than 75,000 students each year across five counties in the Sacramento region.

LRCCD is made up of four colleges, including Sacramento City College, Folsom Lake College, Cosumnes River College and American River College, as well as six education centers, and specialized workforce and economic development programs for local businesses, governments, and organizations.

3fold has been a proud partner with LRCCD since 2010.

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