When health issues arise, the last thing people need is confusion about their healthcare choices. However, this was a major dilemma facing SouthEast Alaska Regional Health Consortium (SEARHC). For years, the healthcare organization primarily focused on serving Alaska Natives. But a growing need in the communities throughout southeast Alaska created an exciting new era of community healthcare for SEARHC, leading to the decision to open their services to everyone.
Getting the message out, and ensuring audiences could successfully embrace this change, was no easy task. Non-beneficiaries (non-Alaska Natives) needed to know that services were now available to them; and tribal leaders needed to feel confident that SEARHC was still a tribal health organization focused on serving their communities respectfully and completely, and that their healthcare would not be diminished by sharing services with all community members.