Connecting Alaskans with essential healthcare
When health issues arise, the last thing people need is to face confusion about their healthcare choices. But this was the dilemma facing residents in the Southeast Alaska Regional Health Consortium (SEARHC) region. For years, the healthcare organization primarily focused on serving Native Alaskans. But an exciting new era of community healthcare had them opening their doors to everyone in their service communities. Getting the message out, though, was more difficult.
Creating new strategies for school recruitment
When the Sacramento Unified School District opened its first new public school in years — a STEAM-focused one in the growing downtown core to boot — they created an opportunity to reinvent public school recruitment and outreach. Why use a traditional approach for a nontraditional school?
Making public transit event-worthy
3fold set out to make Sacramento Regional Transit relevant not only to the opening of Sacramento’s new Golden 1 Center, but also to the booming downtown core. Looking at trends, market analysis, and ridership research and sentiment, we created a campaign designed to breathe new life and purpose into the system while positioning it as one of the best ways to get to and from events year-round.