Connecting Alaskans with essential healthcare
When health issues arise, the last thing people need is to face confusion on their healthcare choices. But this was the dilemma facing Southeast Alaska Regional Health Consortium (SEARHC). For years, the healthcare organization primarily focused on serving Native Alaskans. But an exciting new era of community healthcare had them opening their doors to but everyone in their service communities. Getting the message out, though, was more difficult.
Branding and Identity Creation
Business Improvement District: Telling a neighborhood's story
When an organization’s mission includes the words “culture, creativity and vibrancy,” you know you have your design work cut out for you. Such was the case we set out to help Midtown Association—a Property-Based Improvement District—rename and rebrand itself in conjunction with its district renewal and service area expansion.
Making public transit event-worthy
Sacramento Regional Transit has been a staple in the region for more than 40 years. But the opening of the Golden 1 Center in downtown Sacramento created both a challenge and an opportunity for the transportation service: be a gateway to this new era of entertainment in the revitalized downtown…or be an afterthought. RT decided to shape their own narrative.
Creating new strategies for school recruitment
When the Sacramento Unified School District took the chance to open its first new public school in years, and a STEAM-focused one in the growing downtown core to boot, they created an opportunity to reinvent public school recruitment and outreach. Why use a traditional approach for a non-traditional school?