What made this campaign a success was that it avoided the over-saturated traditional channels typically used for recruitment and opted for an all-digital approach. This was something SHPR had never tried before. Doctors, while often not directly identifying themselves on social media, are big users of the platforms like most Americans and could be reached effectively.
We also made sure that our messaging not only detailed what the position was, but also conveyed the benefits of the position that many hospitalists desired, such as having more time off for adventures, passion projects, or with family. Additionally, by targeting mobile phones specifically, which we knew doctors are often attached to while on shift, we were able to expand connection times for outreach.
Because of this, SHPR ads appeared at the top of search results against traditional recruitment firms for those searching for hospitalist related positions.
Not only did SHPR receive a consistent supply of qualified leads resulting from our digital efforts, but these leads resulted in new hires for several positions. By putting the right systems in place with an automated process for lead tracking, all SHPR had to do was follow up with applicants.