About 3fold

Who We Are

3fold is smart:

We create the opportunity and produce the results that matter most to you.

3fold is creative:

We get you noticed in new ways and with bigger impact and engagement.

3fold is experienced:

Our marketing-meets-multi-industry experience works for you. On budget and on time.

What is 3fold?

3fold’s team of award-winning strategists, designers, developers, content creators, and social and digital media experts have the combined skills you need to reach your goals.
We pride ourselves on developing the best, most comprehensive strategies, actionable tactics, and essential tools that not only generate measurable results for our clients, but provide a working support system for your internal teams by helping them generate long-term success toward the goals and objectives they’re striving to meet beyond marketing and communication.

Our Approach

3fold takes pride in our proven commitment to community and to those who build it. This is at the core of our culture and business because we believe it’s the right thing to do. We also find this community commitment to be an invaluable resource for identifying key opportunities for our clients. Through our consistent connections to our clients’ communities, we have helped them identify and reach partners, influencers, and even investors, as well as communicate their impact and elevate awareness among their target audiences.
Our unique and comprehensive perspective of California as a whole, and the Central Valley and Northern regions in particular, goes beyond what general-picture data research and demographics can provide. We have built, and continue to build, a team that truly understands how best to reach and activate communities with the right messages and in the right ways by combining innovative thinking with traditional outreach channels. We use that knowledge to our clients’ advantage, and we hope to do the same for you

Meet Our Team

Gordon Fowler

Gordon Fowler

PRINCIPAL & CEO

Gordon Fowler is Principal and CEO of 3fold Communications. Gordon launched 3fold in 2004 after 15 years of national marketing and advertising experience in private and public sectors. Gordon is a frequently requested speaker who travels nationally sharing his communications expertise, passion for social entrepreneurship and philosophy on community-based business building. In addition to leading 3fold, in 2016 Gordon spearheaded the launch of The Glue Factory, an incubator space focused on building community-based entrepreneurs that embodies the spirit of innovative cross-sector collaborations.
Angela Criser

Angela Criser

PRINCIPAL & CHIEF INNOVATION OFFICER

Angela Criser, the CFO and co-owner of 3fold Communications, has spent the last 13 years at the helm delivering top-notch solutions with co-founder, Gordon Fowler. Angela brings a unique perspective of creativity and logic to every aspect of 3fold, ensuring every client and project receives a custom, unique approach that is designed to meet their goals and create solutions to their most prevalent needs while creating real impact throughout their communities.

Jamie Von Sossan

DIRECTOR OF OPERATIONS

With over 10 years of experience in the sports marketing industry, Jamie joined 3fold in 2012 as an account manager to provide exceptional service and killer results to our clients. Steadily moving up the ranks, Jamie is now 3fold’s director of operations, leading both the account and creative teams. She understands the intricacies of both departments – how to motivate the team, what it takes to get a project completed on time and within budget, and how to keep 3fold moving in the right direction.
Jessica Rhodes

Jessica Rhodes

DIRECTOR OF STRATEGY

Jessica’s role as senior strategist at 3fold is, well, three-fold. With an MBA in nonprofit management and marketing, Jess helps our clients in identifying and creating business strategies to help them meet their goals; she is a master strategist, absorbing dreams and capabilities and transforming them to implementable plans. She is an expert in managing and monitoring inbound and outbound communications to help our clients reach their target audiences. She seamlessly integrates sales and marketing to ensure that our clients are getting solutions that maximize their return on investment.
Heather Smith Image

Heather Smith

BRAND STRATEGIST

Cory Goodale

Cory Goodale

DIGITAL STRATEGIST

As 3fold’s resident digital strategist. Cory has several years of sales and marketing experience, crafting original campaigns from concept to execution. In his time with 3fold, Cory has worked to strategize and implement digital marketing campaigns for our clients that provide measurable results and actionable insights.

Kim Tucker

SENIOR COMMUNITY STRATEGIST

If asked to describe her role, Kim will tell you she’s a broker for good—helping philanthropic people support worthy nonprofits, and helping nonprofits become worthy of investment. She has worked in and with nonprofit organizations since graduating from college with a bachelor’s degree in social work, and loves to help nonprofit boards work well by ensuring that they’re able to serve the mission of their organization through fundraising and brand ambassadorship.
John Stevens

John Stevens

DIGITAL ARCHITECT

John dreams up the technical designs for our clients’ websites and digital marketing systems with focused eye on creating online assets that are as profitable as they are beautiful and easy-to-use. He has a passion for the art of getting into the collective heads of online visitors and moving them to take action. Code, logic, predictive metrics and emotionally engaging content are the tools of his trade. He uses these tools to push an audience toward its intended goal while silently tracking everything so a trail of results can be analyzed for constant improvement over time.
Matt Sumida

Matt Sumida

SENIOR BRAND MANAGER

As account manager, Matt’s specialties lie in developing informed strategies for the higher-education sector, major regional nonprofit organizations, and government entities. Through branding, campaigns, websites and social media, Matt has taken most of 3fold’s largest clients to the next phase in meeting their business goals through his ability to communicate, plan and exceed expectations. Matt’s background comes from working with a local chamber of commerce planning and executing events, managing programs and developing marketing and communication strategies.
Taylor Toledo

Taylor Toledo

BRAND MANAGER

Taylor's role as a 3fold account manager allows her to use her organizational and tactical planning skills to create thoughtful, detailed strategies. Her experience in the technology and consumer services industries brought her to 3fold, where she's shifted her focus to the Sacramento region's nonprofit, education, and community health services. Taylor's background in content creation, social media management, and digital marketing aid her in navigating client needs and exceeding project expectations.
Carolyn Hopkins-Vasquez

Carolyn Hopkins-Vasquez

BRAND MANAGER

It takes a strategic mind to manage 20 brand releases annually, build social media engagement and PR for all of them, and keep an eye down the road for trends and pivots. Fortunately for 3fold, account manager Carolyn Hopkins-Vasquez has that skill set. Her admin, sales and marketing chops in the cultural arena add yet another dimension to the 3fold team. From opera house to history house to tap room and now 3fold, Carolyn has proven to be a communications and events expert, consistently on task and saving time, even when dealing with fast-moving components likely to stall progress. She is always ready and willing to wear several hats and tell it like it is to move projects forward. Carolyn and her family moved to Sacramento from the Bay to expand their opportunities, and now Carolyn is expanding 3fold’s.
Sara Crackel Image

Sara Crackel

BRAND MANAGER

Jason Malmberg

SENIOR ART DIRECTOR

Sarah Bietsch

Sarah Bietsch

ART DIRECTOR

Sarah is always looking for opportunities to perfect her skills, learn new ones and exceed client expectations. From political advertising to store circulars, Sarah’s keen play of color and typography accentuate her graphic designs. Now operating in 3fold’s fast-paced design environment, Sarah maintains her methodical approach while delivering top-notch creative across multiple media channels. Sarah relocated to Sacramento from Pennsylvania to take on the 3fold challenge, and become a member of the vibrant creative community in our city.
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Christina Lucas

JR GRAPHIC DESIGNER

Carol Chamberlain

Carol Chamberlain

SENIOR EDITOR

Carol creates opportunities for 3fold’s clients through targeted strategy and proactive planning to create a broader reach among stakeholders, clients and the public. Always in pursuit of solid results, Carol is driven to garner earned media that leads to better interaction, improved communication, increased sales, and more connection points for developing long-term relationships. Carol applies her extensive communications experience to her work, which includes newspaper writing and editing, corporate communications and television production. She has worked with the California Assembly, and also helped launch and acted as managing editor for a regional business/lifestyle publication in the Sacramento area.
Jonathan Taraya

Jonathan Taraya

RESEARCH & CONTENT SPECIALIST

With multi-year experience in creating dynamic, authentic content for regional nonprofits and broadcast news, Jonathan brings evidence-based analysis to 3fold’s content creation process. In his time at 3fold, Jonathan has provided valuable, actionable intelligence to our clients on a variety of topics to ensure 3fold’s recommendations are both accurate and effective.

Matt Lady

DIGITAL SPECIALIST

Mallory Maupin

Mallory Maupin

ASSOCIATE BRAND MANAGER

3fold project coordinator Mallory Maupin is a connector by trade and by personal philosophy. She is a content creator that thrives on connecting people to experiences and services that resonate because of her authentic narratives and visual creativity. And she leaves nothing to chance. Mallory employs her digital media experience to create genuine interactions and consistent engagements as she content curates for Instagram, Facebook, Twitter, and translates analysis into reporting that tells the story.

At a previous stint with a women’s contemporary luxury brand in the L.A. area, Mallory was at the helm as social media marketing manager, where she defined and maintained a brand identity that inspired discerning clients. Mallory comes to 3fold with a BA in fashion marketing, an individual style, unabashed enthusiasm and expertise in SEO strategy, social media marketing and strategic planning.

Garrett Brewer

ASSOCIATE BRAND MANAGER

Liz Divelbiss

Liz Divelbiss

SENIOR STRATEGIST

Liz develops strategic plans that guide 3fold’s marketing, advertising, branding and communications campaigns to help clients achieve their business goals and objectives. Using various forms of research as the foundation for all recommendations, she provides a solid direction for the firm’s work, including a keen understanding of target audience demographics and motivations, creative use of communications channels and methods, and crafting messages that inspire action. Her formal training in journalism plays to her natural curiosity about our clients’ latest and greatest assets and how to move them forward.
Brenton Ferreira

Brenton Ferreira

OPERATIONS MANAGER

Brenton is the smiling face you’ll undoubtedly first encounter when visiting 3fold. As office coordinator, he ensures that each member of the team is equipped with the tools and resources they need to be effective, and that the office runs smoothly overall. With experience in various industries, Brenton is focused on applying his organizational and office management skills to 3fold to ensure a pleasant office environment.
Phyllis Marker

Phyllis Marker

EXECUTIVE ASSISTANT

Phyl is the uber-efficient brains behind the complicated job of keeping our President and CEO in-line and on time. If her management skills weren’t best served ensuring Gordon always meets his deliverables on behalf of our clients, she would undoubtedly dominate in our account services department. 3fold is expertly run because she is an expert in organizing 3fold’s leader. Phyl brings an unassuming sense of humor to her role and the 3fold team. Her organizational skills and strong work ethic are evident in the range of projects she assists the entire team with, and everyone fears and loves her.