Media Planner

Full Time | $75,000 – $85,000 DOE

Position Overview

The Media Planner assists the Media Director by identifying and understanding the target audiences, determining the most effective media mix, and coordinating, monitoring and evaluating media campaigns and strategies.

The Media Planner oversees the detailed elements of all paid media campaigns, including setting up analytics, tracking campaign metrics, identifying issues that negatively impact performance, and making optimizations. This role will focus primarily on digital advertising, but the Media Planner is encouraged to have working knowledge of traditional advertising.

This person works directly with 3fold’s Media Director but may collaborate with other internal departments (Insights, Creative, Accounts) and external teams (Media Contractors, Vendors, and Clients).

This position is for a strategic thinker interested in marketing, advertising, and paid media. This person should be proactive, self-motivated, and collaborative. They are well-versed in digital advertising and bring insights to the 3fold team to support client success.

Responsibilities

  • Planning media for assigned accounts, including digital, social, and traditional placements
  • Buying and managing media placements for assigned accounts
  • Managing and optimizing assigned accounts by establishing benchmarks and recommending improvements
  • Working with the Media Director, Account Executive, and Creative Director to determine campaign enhancements to meet client goals and objectives
  • Developing reporting and analysis for assigned accounts
  • Managing budget reconciliation for assigned accounts
  • Good presentation and writing skills
  • Good analytical and reasoning skills

Qualifications

  • 3-4 years of digital media experience and working knowledge of traditional
  • Working knowledge of website and marketing analytics tools (e.g., Google Analytics, G4, Google Ads, Keyword Planner, Google Trends, Facebook Business Manager, Google Data Studio
  • Working knowledge of ad serving tools
  • Working knowledge of Microsoft Office and Google Suite applications

Considerations

  • Work is conducted during the home office’s PST schedule (8am – 6pm). As such, this position may be executed at our headquarters in Sacramento, hybrid work-from-home/in the office, or fully remote. Required in-office days are up to the manager’s discretion and will be negotiated upon offer.

Apply Now

Someone from our recruiting team will review your application and reach out to you directly if they’d like to schedule an interview.