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Recruitment and Activation Marketing for

Education + Workforce Development

recruiting the students, workers, and participants you need and activating them to help you meet your program goals, as well as your region’s workforce demands.

We Understand your challenges

Education and workforce development organizations are tasked with meeting the future workforce demands of their regions. However, the US population is getting older, new technologies are changing how we work, and the number of current job openings across industries far exceeds the number of workers entering the workforce to fill them. In fact, according to research by McKinsey, millions of people will need to switch jobs by 2030 due changing demands.


of Americans think a four-year degree is a “bad bet” in 2023. (Survey by NORC at the University of Chicago)


of workers’ skills will be disrupted in the next five years according to employers. (World Economic Forum, Future of Jobs Report 2023)


drop in the application rate for technical jobs like plumbers and electricians between 2020 and 2022 (NPR Report)

From connection to completion

What does this mean for higher education, trade, and workforce-driving organizations? More competition for candidates. Increasing expectations for proving the value of services. Higher risk of burnout for educators, leaders, and employees. Evolving skill requirements for workers. Meeting these challenges requires innovative thinking. New approaches for how organizations tell their stories, prove their return on investment, and recruit, train, and retain students and employees for the future.

3fold ensures our clients are filling their programs with the right people and keeping them coming back to complete their education and training. This means we’re delivering culturally- and community-appropriate outreach that actively engages students, families, educators, internal teams, and stakeholders.

How we do it.

We Understand Education and workforce Development

We’ve partnered on projects and campaigns with clients including the US Department of Labor, national and state workforce organizations, higher education institutions, community college systems, trade associations, regional economic development departments, school districts, and more.

We combine our industry-specific experience with the latest research so we always know what’s affecting our clients today and what opportunities exist to meet their goals.

No “Expected” Solutions

Your challenges are unique. We provide customized solutions to meet them. This includes everything from how we communicate with you, to how we deliver reporting so you shine with stakeholders, to how we develop your ‘big ideas’. Everything we do is about delivering exceptional experiences for you and your audiences.

Drone shows, Guinness World Records, MLB partnerships – there’s always room for a big idea to connect with the right audience.

Strategic storytelling That Inspires

The best stories are founded in strategic storylines and cultural relevance. People are nuanced. Stories must be crafted so they resonate with your audiences experiences and expectations. And, most importantly, stories must be designed to support outcomes and impact aligned to your specific goals.

From journey mapping, to focus groups and interviews, to audience takeovers, we know how to create engaging content that builds lasting relationships with each audience. Awareness, engagement, and action.

Results with Context

Our results are contextualized as your impact in the real world —students enrolled, parents engaged, workers retained, and minds changed. We’ve also built an extensive understanding of the systems and expectations of organizations with multiple stakeholders.

This means results get delivered contextually and in alignment with stakeholder priorities and expectations.

Education and Workforce Development work

Latest Insights

The Recruitment + Activation Toolbox

Research + insights (student, family, Employee, and community)

Digital + traditional Media and Public Relations (Paid, earned, owned, and shared)

Brand and Campaign Strategy (Positioning, Messaging, and Engagement)

Creative (Graphic design, Copy Writing, Website, and Production)

Stakeholder Alignment + Engagement (Facilitation, identification, and training)

Social Media (Planning, Content, Management, and Performance Analysis)

Internal Communications (Strategy, Content, and Crisis Planning)

Full-scale campaign Development and management (Planning, optimizing, And reporting)

Connect Now

Contact us today to discuss your recruitment and activation priorities.