For Southwestern College (SWC), their product changed overnight.
Courses not designed for a digital environment had to go 100 percent online. Technology and virtual learning platforms had to be identified and become mainstream without the usual long-term vetting and development process. And faculty with varying levels of remote teaching experience had to find ways to deliver engaging, valuable learning and student support services from their living rooms.
For their students, the learning experience they had come to value and expect was now entirely virtual.
Unexpected needs for personal computers, high-speed internet access, and unfamiliar learning platforms compounded with general fears and uncertainty around the pandemic, new family obligations, and, often, changes to household income.
In this environment, how does a community college pivot their student recruitment and engagement strategies to maintain student trust and demonstrate the continued value of their product in this “new normal”?