Community Involvement as a Marketing Strategy

Community involvement is a great way to differentiate your business from your competitors. It demonstrates that your business is generous with its time, resources and money, and that you share an interest in the causes your customers and employees care about. This article appeared first in Comstock’s Magazine.

10 Strategies for Creating a Diversified Ad Campaign

Super Bowl ads aren’t for everyone. If you’re a multi-billion-dollar global brand, shelling out $4.5 million for 30 seconds of airtime may be perfectly reasonable. For the rest of us, there are a few, slightly more affordable options for spending those marketing dollars. This article appeared first in Comstock’s Magazine.

How to Ditch Marketing Materials that Don’t Match Your Brand

Every company goes through it. A new design here, another there, it all just gets away from you. Until one day you find yourself standing in your office’s storage room staring at boxes of mismatched promotional items wondering what happened. Before this spins into a full-blown business identity crisis, take charge and detox your branding collateral. This article appeared first in Comstock’s Magazine.

Strategic Planning with Focus Groups

A well-organized focus group provides feedback you can use to create a strategy to move forward, build on what’s working well, remove obstacles and finally articulate a clear and concise elevator pitch for your brand. This article appeared first in Comstock’s Magazine.