While opportunity is ripe for brands that adopt the latest apps, platforms, or other digital newcomers, the risk of unintended consequences is also higher than ever. Ensuring you are considering not just the potentials of a marketing tactic, but are also looking for the ways things could go awry, is essential.
For marketing teams whose job is to promote public utilities or city services, poorly targeted messaging not only fails to resonate, it can also be a harmful to your purpose. Utility and municipality customers will not respond to information that is not pertinent to their lives.
Marketing for a small organization or department means you wear a lot of hats. Yesterday, you were an event planner. Chances are, you have an understanding of the best practices for a successful social media account, but all of this is a lot of work. That’s why we’ve developed this streamlined approach for creating compelling social media accounts while making it a quick and painless process for you and your team.
Creating a dedicated brand and marketing strategy to align the PBID with the community it serves can create a clear and beneficial union between all people invested in the district.
Why are video blogging, Facebook Live, and amateur video production becoming such powerful marketing tools? Because authenticity matters most to consumers.