Community involvement is a great way to differentiate your business from your competitors. It demonstrates that your business is generous with its time, resources and money, and that you share an interest in the causes your customers and employees care about. This article appeared first in Comstock’s Magazine.
Marketing for a small organization or department means you wear a lot of hats. Yesterday, you were an event planner. Chances are, you have an understanding of the best practices for a successful social media account, but all of this is a lot of work. That’s why we’ve developed this streamlined approach for creating compelling social media accounts while making it a quick and painless process for you and your team.
Why are video blogging, Facebook Live, and amateur video production becoming such powerful marketing tools? Because authenticity matters most to consumers.