Social Norm Marketing Breaks The “Wishcycle”
Sacramento County residents were confused about what recyclables could be placed in the curbside recycling cart. Per cart checks, customers continue to “wishcycle” by putting unacceptable items in the recycling cart, thinking that may be sorted for recycling at a processing facility. To add to the confusion, on July 1, 2022, The SacGreenTeam’s curbside customers will be required to put organic material into their green waste cart instead of their trash cart.