Latest Post

How to ditch marketing materials that don’t match your brand

Every company’s brand collateral begins with the best intentions. There’s usually a business card, maybe some letterhead and envelopes, possibly a brochure. It all just gets away from you until one day you find yourself standing in your office’s storage room staring at boxes of mismatched promotional items wondering what happened. Before this all spins into a full-blown business identity crisis, take charge of your branding collateral.

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Building a Powerhouse Social Media Team

Marketing for a small organization or department means you wear a lot of hats. That’s why we’ve developed this streamlined approach for creating compelling social media accounts while making it a quick and painless process for you and your team.

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Navigating the Creative Minefield of Technology and Big Data

While opportunity is ripe for brands that adopt the latest apps, platforms, or other digital newcomers, the risk of unintended consequences is also higher than ever. Ensuring you are considering not just the potentials of a marketing tactic, but are also looking for the ways things could go awry, is essential.

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Community Involvement as a Marketing Strategy

Community involvement is a great way to differentiate your business from your competitors. It demonstrates that your business is generous with its time, resources and money, and that you share an interest in the causes your customers and employees care about. This article appeared first in Comstock’s Magazine.

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10 Strategies for Creating a Diversified Ad Campaign

Super Bowl ads aren’t for everyone. If you’re a multi-billion-dollar global brand, shelling out $4.5 million for 30 seconds of airtime may be perfectly reasonable. For the rest of us, there are a few, slightly more affordable options for spending those marketing dollars. This article appeared first in Comstock’s Magazine.

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