How do you pivot recruitment when your initiative expands from a career pathway program to a key feeder for an essential service industry serving Californians in a pandemic?
A recent Gallup showed that 70 percent of U.S. employees are not engaged at work. They aren’t doing their best work, upselling clients, or moving your business forward. This all comes down to having, or not having, and effective internal communications strategy.
Every company’s brand collateral begins with the best intentions. There’s usually a business card, maybe some letterhead and envelopes, possibly a brochure. It all just gets away from you until one day you find yourself standing in your office’s storage room staring at boxes of mismatched promotional items wondering what happened. Before this all spins into a full-blown business identity crisis, take charge of your branding collateral.
If we could change one false perception about marketing your business, it would be that good marketing begins and ends with advertising. All that work on your marketing and advertising plans could fizzle without a coordinating PR effort.
Marketing for a small organization or department means you wear a lot of hats. That’s why we’ve developed this streamlined approach for creating compelling social media accounts while making it a quick and painless process for you and your team.
Marketing for a small organization or department means you wear a lot of hats. That’s why we’ve developed this streamlined approach for creating compelling social media accounts while making it a quick and painless process for you and your team.
While opportunity is ripe for brands that adopt the latest apps, platforms, or other digital newcomers, the risk of unintended consequences is also higher than ever. Ensuring you are considering not just the potentials of a marketing tactic, but are also looking for the ways things could go awry, is essential.
Community involvement is a great way to differentiate your business from your competitors. It demonstrates that your business is generous with its time, resources and money, and that you share an interest in the causes your customers and employees care about. This article appeared first in Comstock’s Magazine.
Super Bowl ads aren’t for everyone. If you’re a multi-billion-dollar global brand, shelling out $4.5 million for 30 seconds of airtime may be perfectly reasonable. For the rest of us, there are a few, slightly more affordable options for spending those marketing dollars. This article appeared first in Comstock’s Magazine.
Investing in your community is about more than just doing what’s right; it’s smart for your business’s future — and its bottom line. In today’s marketplace, being a good business citizen can give you an edge over competitors while simultaneously making a real difference in the lives of your neighbors.
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