How do you pivot recruitment when your initiative expands from a career pathway program to a key feeder for an essential service industry serving Californians in a pandemic?
In this third part of our “Out of Office” series on engaging your team while social distancing, we look at connecting. When an office goes remote, this becomes more challenging. Employees can start to feel isolated and disconnected from the day-to-day work, as well as the organization’s overall mission. So how do you maintain your team’s connection with each other?
In this second part of our “Out of Office” series on engaging your team while social distancing, we look at collaboration. What steps can you take to ensuring your teams are working not only together but seamlessly when separated?
Remote work is nothing new. However, the current COVID-19 threat is forcing thousands of normally onsite workers homebound, disrupting the core cultures of countless organizations. Whether it’s a virus or another crisis like a fire or natural disaster, having a plan to keep employees engaged, collaborative, and connected—to each other and to the organization—is essential for not only weathering the crisis, but also recovering quickly once it has passed.
The first rule of website club is: talk like a person. When creating content for your website, many companies make the common mistake of writing content filled with “industry jargon” only people in the same industry understand. Instead, using the words and phrases your customers use is a far better strategy. In other words, don’t write to yourself, write to your customers.
If you’re going to invest your time and money into a single marketing tool, your website is the place. Whether someone on your team manages it, an outside agency keeps it regularly updated and fresh, or it’s something you tackle when you have free time, it’s critical to make sure your website serves your needs—and, most importantly, serves the needs of your customers.
It seems that it doesn’t matter whether we’re out speaking to a group or attending a social event, invariably the conversation will turn to a discussion, opinion, or questions about websites. Here’s the top 3 most frequently asked questions that we hear.
If you can only afford investing your time and the money in one marketing tool, make it your website. To make the investment payoff, there are a few basic elements your customers expect to see. While exceptions always exist, providing the following features on your website helps ensure a more positive experience for visitors.
When refreshing your brand, gathering feedback from your clients or consumers can give you crucial insight and information that will better inform your marketing strategy. A well-organized focus group provides feedback you can use to create a strategy to move forward—building on what’s working well, removing obstacles, and articulating a clear and concise elevator pitch for your brand.
How do you describe your organization to others? A strong elevator pitch is a key element in building the foundation of your brand and critical to developing your brand’s identity.
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