13
Nov
2009
Attention brands! Need a sneaky new way to sell your products in 2010? Try doing good.
According to new findings from the 3rd annual Edelman Consumer Study, 57% of consumers globally say a company or brand has earned their business because it has been doing its part to support good causes. The study also found that 83% of people are willing to change consumption habits if it can help make the world a better place to live.
Need ideas for how you can do good and still sell products? Our favorite this holiday season is called TheBigWarmUp from Lands End. Here’s how it works: bring a used Lands End coat to a participating store, then get 20% off your purchase of a new coat. The campaign benefits homeless shelters across the country, including The Gathering Inn of Roseville (<–3Fold client!) While their micro-site is fabulous–with interactive graphs showing the increase in Boston homeless, lists of participating stores, and a to-date total of collected coat, my favorite part is their video. Do yourself a favor and click the link. Just make sure you have a couple tissues ready to blot off the mascara that’s going to run down your cheeks. And, don’t forget to look closely at the end of the video for a surprise.
How’s your family or company going to “do good” this holiday season? What creative things have you seen other brands do to incorporate giving and selling?
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Christine | November 13, 2009 at 12:40 pm
In my family, the Macy’s “Thanks for Sharing” program is very popular. My mom is a loyal Macy’s customer, and she participates in this program every year. It basically consists of spending $25 to get some great rewards at Macy’s (10 percent off on purchases, etc.) with $10 of each enrollment fee going to local and national charities like the Make-A-Wish Foundation and Breast Cancer Research Foundation. Macy’s will donate up to $15 million to charities each holiday season. It’s easy to do, the rewards are great for holiday shopping and it helps out a bunch of charities! Win-win
Lesley | November 13, 2009 at 12:52 pm
I had no idea Macy’s had such a program. That’s great to know! Thanks for sharing!