04
May
2010
As with all great works of prose, maintaining the integrity of the original piece is essential. Apparently, Twitter thinks its submissions should be no exception. Fair enough.
Today, the micro-blogging site is launching embeddable tweets. Should you care?
Yes and no. For marketing purposes, the change isn’t revolutionary. For bloggers and the media, it could be quite useful. In fact, on launch day, it proved so useful that users downed the tool, named Blackbird Pie, undoubtedly by those hoping to show the feature in a post about the feature…like me.
What this does is allow people to drop relevant tweets directly into their news stories and blog posts the same way they add YouTube videos to liven up content. Users will be able to add a code snippet “to generate simple, selectable flat-HTML tweets.” This feature should be popular among bloggers looking to curate tweets for context in stories they write.
Twitter gave this explanation:
“Think about basic readability. Imagine the traditional version of this piece: it would have quotes from all the same people strung together in paragraphs. It would probably jump back and forth between people. The use of real tweets helps ‘chunk’ the piece both visually and logically; we think it makes it easier to read.”
Want to see it (oooh, ahhh…I know):
Okay, here’s a simple tool that makes static HTML tweets for blog posts & news articles. It’s called Blackbird Pie: http://bit.ly/aiEx8l
Twitter Media
twittermedia
This is another step by Twitter executives to add a little sense to their business model. Earlier this year, they unveiled the company’s advertising plans and @anywhere as an effort to extend Twitter beyond Twitter.
