Posts Tagged ‘texting’
Marketing for Short Attention Spans
You get 2.7 seconds to get your message across. True at least for the average under-20...and for anyone who has re-trained their brains by using technology. Attention span is the new barrier to marketing success – no hearts and minds will be won if you can't capture their attention fast. This i [...]
SMS Texting Opportunities for Nonprofit Marketing
While mobile apps and fundraising by text lead in tech-marketing sex appeal, simple often does the job best. For example, in 2008, then candidate Barack Obama announced Joe Biden as his choice as Vice President via SMS texting to interested Democrats. Instead of focusing on the dough, look for o [...]
Fundraising Goes Mobile, But is it Scalable for Nonprofits?
One of the marketing world’s go-to strategy trends in 2009 was the mobile campaign. In a year that saw budgets slashed in almost every other area, mobile spending took off faster than you can type "OMG!" There’s definitely real money being spent in this emerging technology, but is their real [...]