Putting the Fun in Fundraising Events

Fundraising events often burn out volunteers and “cost” more than they’re worth – whether in real dollars, human energy, or both.  It’s one reason community participation events can be so popular:  we talk others into fundraising for our cause.

Blackbaud’s 2011 Peer-to-Peer Event Fundraising survey reveals the top five reasons that motivated an individual to fund raise for an organization:

  • 69% felt a personal or emotional connection
  • 50% responded to a request by friend or family
  • 37% were drawn to the physical challenge
  • 35% wanted to benefit the local community
  • 32% wanted to be part of a company or group team

3fold has formed a team for the 2012 Fight for the Air Climb presented by the American Lung Association.  Can’t you just see it, “The 3fold Sherpas – Born to Climb!”  And we fit right in to this matrix:

  • Some of us have lost family or friends to lung cancer and other breathing related illnesses.
  • We were invited by our good friend, Kimberly Weich Reusché, VP for Programs at the American Lung Assoc of California.
  • Even a couple of us (not me) are excited about the physical challenge of climbing 34 floors of stairs for this good cause (go ahead, call it a vertical road race – still sounds painful).
  • 3fold is all about our community.
  • And others will join with us because we 3folders have such a good time together!

Whatever your cause, and whatever your event’s theme, success can depend on how well you engage the community.  We want to feel a part of something in order to support it; and if you’re a fundraiser, it’s your job to help us feel a part of your mission.

Meanwhile, want to join the 3fold Sherpas – Born to Climb team?  We’d love to have you help us raise $10,000 and have some fun on 24 March.  To sign up or donate to our team, go to http://bit.ly/A3thza.

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