19
Jul
2011
Sure the summer temperatures may be cooler than normal but that doesn’t mean things aren’t heating up here at 3fold Communications. In case you didn’t notice, yes this is a new voice here and I am excited to join this wonderful team of engaging, creative and dynamic people at 3fold.
So you might be asking yourself who is this Brian Blank guy? Well as of last week I joined the team as public relations and social media manager to help our existing and future clients navigate the ever-changing realm of communications in this digital society.
My background is with technology and sports PR, having worked in and around the Silicon Valley tech scene from the late 1990s to today – seeing a dynamic shift in the way we communicate. The recent growth of social networking and social media has changed the way consumers and brands interact and it can be daunting for companies to shift their communication strategies when it seems like there is a new tool or network popping up every day.
The key thing to remember is many of these networks and gadgets are just tools to use to communicate, and to be most effective you must have a solid communications strategy as a backbone. Strategy will help set the game plan and road map to make your overall public relations efforts and social media tactics easier to grasp and understand.
We are in an exciting time. Great things are on the horizon for the agency and I am excited to be on the team. Our CEO and founder Gordon Fowler has put together an incredible lineup of rock stars here, and we all look forward to meeting your needs and going beyond expectations.
You can read more about me here over as I’ll be a regular contributor on key topics here on the 3fold Blog or you can also follow me on Twitter @brian3fold. So whether you have a question or are looking for a top-notch integrated marketing agency to help you cut through the noise and make a positive impact, give us a call and stay tuned for more great things ahead!
