For Social Media Efforts, Remember: Location, Location, Location

03
Jul
2010

It’s not how you say it, it’s where. Well, and how, yeah, that’s important too.

If you want to reach audiences in social media, a new study clarifies what they’re looking for in the most popular platforms. Online advertising network Chitika analyzed the interests of MySpace, Facebook, Twitter and Digg users by comparing the genres of sites that receive traffic from these social networks, looking at 287,090 impressions for the report. Of course, as in all things marketing, it’s not a universal rule…but a place to start:

Twitter: News
MySpace: Games and entertainment
Facebook: News and community
Digg: A little of everything

Nearly half the traffic (47%) that Twitter generates falls into the news category. In fact, Twitter users’ interest in the news genre surpasses that of Facebook users by nearly 20%, which would appear to make it the number-one social network for newsies.

Another interesting finding came from MySpace users, who apparently have no interest in news whatsoever. Instead, they split their interests between video games (28%) and celebrity and entertainment content (23%). This aligns with what we’ve seen in terms of MySpace’s business strategy around securing exclusive entertainment content over the past few months and where it’s likely headed for the future.

Posted by Angela Criser in Blog, Trends | Tagged: social media and location , social media statistics 2010 , technology | No Comments