Archive for the ‘Creativity’ Category
Jamba Juice Campaign Takes on Fast Food Scope Creep
Have your smoothie and eat it too? A smart, new marketing campaign is hitting back at the ever-expanding menus of fast food chains. Apparently, Jamba Juice h [...]
QR Codes for Quick Marketing Response
Here's my new obsession with an old – but gaining in new popularity – technology: QR codes.
If you don't know what this is, a QR Code is a two [...]
Design Tips for All
The purpose of design is to communicate a message clearly and efficiently. The viewer must be hooked and the most important information delivered in a matter of seconds. The best way to do this successfully is to highlight key information. There are several devices we use to call out important i [...]
Don’t Sell, Create Value: BMW’s Fast-Paced Ad Campaign
Advertising campaigns are, for the most part, lazy. When Americans see an average of 3,000 advertisements a day, how do you move beyond number of impressions to making real connections? One company using this advertising-with-meaning endeavor well is BMW. With their [...]
Twitter Backgrounds and Bed Sheets
Nothing makes my heart skip more than learning about uber-creative users integrating marketing initiatives brilliantly. Which is why I’ve decided that my new hero for the month is Nate Berkus. For those of you who haven’t watched an episode of Oprah lately, Nate is Oprah’s go-to designer f [...]