Archive for the ‘Competency’ Category
Google Instant: Saving Searchers Precious Seconds
Will predictive advertising in Instant searches help advertisers find more targeted audiences? With Bing and Yahoo! recently announcing a combining of forces against Goog [...]
Facebook Places: A How To/Should You Guide
Facebook just announced Places, bringing location-based functionality to the hugely popular social site. Is it a [...]
Wave Goodbye: A Lesson in Innovation and Failure
Only a year ago, finding a Google Wave invite in your inbox was a much coveted techie win. When I received mine, it was a little bit like Nerd Christmas had finally arrived. Breathlessly opening the email, I clicked on the link taking me to my shiny new social networking toy, ready to learn all its [...]
Mobile Device and Web Usage on the Rise
Who uses web and mobile devices most? And, for what? A new report surveying 2,252 adults aged 18 and older, published by the Pew Research Center’s Internet and American Life Center, has some interesting [...]
Trends in Mobile
Ask your Magic 8 Ball what the next big thing is and it will for sure say, "Mobile. Duh." It's hardly a secret that mobile marketing is the biggest thing since...well, mobile. In fact, a recent study by Morgan Stanley [...]