Launch 2012

Ready to LAUNCH

By @ 07/20/12 in Everything, Our Culture

One of the things I really admire about 3fold is its passion for the community. As a member of the 3fold team, this has been proven constantly through the agency’s continued encouragement of my work supporting the music and arts community that I began with Concerts 4 Charity, a nonprofit I founded while in college. That work led me to my latest project, LAUNCH–a celebration of music, art and design that takes place between July 23rd and 28th at multiple venues throughout midtown and downtown Sacramento. And once again, 3fold has been more than on board, the team believing in what we are trying to accomplish and pitching in to help.

So what is LAUNCH and why should people care?

LAUNCH was founded in 2009 by a good friend, Mike Hargis, to create a platform to showcase Sacramento’s amazing creative community. LAUNCH brings local and regional artists together from a variety of backgrounds and disciplines to curate an event that featured the regions best music, art, fashion and design.Over the past three years, LAUNCH has enjoyed great success. But now, we’re ready to go bigger.

Studying other festivals across the country like SXSW, Treasure Island, and Noise Pop, we decided that there was a gap in our own market as there was no large scale indie music festival in Sacramento.

We looked at the elements that made LAUNCH special–its ability to bring artists together and to provide a platform that could showcase the amazing talent that we have in this region–and decided to set out to introduce this talent to a broader audience. Our plan to do this includes:

  • Expanding the festival from one day to six, with eight events spread between Monday, July 23rd – Saturday, July 28th.
  • Developing programming that tells a compelling story about the talent in Sacramento.
  • Incorporating a variety of venues to involve them in the spirit of launch and discovery.
  • Developing relationships with people and organizations that support our vision.

LAUNCH is fortunate to have the backing of both the artistic and business community, two groups that are very important to our city. The fact that this event can bring them together is a testament to the powerful platform that we are seeking to create. Some of these backers include: Sacramento Metro Chamber, Midtown Business Association, Downtown Sacramento Partnership, Sacramento Visitors and Convention Bureau, Sacramento365, Sacramento Arts and Business Council, the Metro Edge and many more.

We have worked hard to create a special experience for Sacramento. We hope 8,000 of you come out and support our vision throughout the week and especially at our music festival on July 28th at Cesar Chavez Plaza.

As you jot that down on your calendar and make a list of friends to invite, please also check out this video–created by 3fold partner Franklin Pictures–that will be running on Comcast thanks to another great community partner Jiffy Lube:

[vimeo id="45978156" width="620" height="360"]

For more details about Launch: http://www.launchsacramento.com/