The Girl Scouts tend to introduce new products often. Are they looking at competitors' conversations on social sites before they do? I'd be curious to know why a second lemon-based cookie was introduced. By using sentiment analysis on similar types [...]
For some brands, a social media strategy might have fairly straightforward goals. Coca Cola uses a site like Facebook to ultimately get more people drinking their products. But, what if you’re an organization like the US Navy who has top [...]
In fall 2008, I skeptically joined a site called Twitter. Adorned with blue birds, a fail whale and lots of chirping conversations—Twitter quickly surprised me with its relevant information and fast access to interesting (and typically hard-to-reach) people. I became addicted, sheepishly [...]
Email is on the rise. Blogging…not so much. Pew Internet updated its data on how different generations are using the Internet for 2010. The new survey shows us, while the youngest and oldest generations flock to differing media, certain key internet [...]
One of the biggest trends for 2010: Curious Rebranding Decisions I say this as a marketer whose job is branding: please avoid re-branding for the sake of re-branding. This year, in the world of logo development, we’ve seen some doozies…major [...]
Looks like new Facebook Promotions guidelines may soon be released. According to AllFacebook, an email sent out by Facebook sales representatives outlines the new rules. In contrast to the old guidelines where promotions needed to be explicitly approved, promotions will no longer need prior [...]
Just yesterday, Facebook improved their Insights tool with a new feature measuring additional metrics around content. Because I manage several Facebook pages, I've already seen the tool implemented on some of our client's pages. [...]
Most consumers are now online in one way or another. New media adoption in the last year has risen by more than 48 percent. And, where customers go, brands follow. But creating a social media presence is easier said than [...]
So, Facebook's reinventing email. Big deal or no? Although Zuckerberg says this isn't aimed to be an email killer, some are wondering if this could be the future of "email". We'll have to wait and see. Here's the important highlights... [...]
Tonight, News10 will air a special on their 11pm broadcast about digital overload. I hope my story will inspire others to think about ways to unplug during the evenings or weekends. While I still haven't unplugged enough, I hope [...]