Sometimes, working in marketing can be so rewarding…and emotional.
We’ve been working with a client, Next Move (formerly the Sacramento Area Emergency Housing Center), on creating a new video that tells their story and their need in way that connects with more people. Last night, we had the opportunity to host a private screening of the video for the dozen or so kids and parents who volunteered as actors in it and found out their own perceptions on the “homelessness” issue.
Before watching the video, we talked about the mission of Next Move and what they’re doing to help more families get off the streets. We asked our young actors what they thought homelessness looked like, and received the typical answers – “old man,” “people that look sick,” “people sitting on the corner with signs,” and so on. Then we showed them pictures of the actual homeless.
Of course, some of these pictures matched their original answers, but many others were of “regular-looking” parents and children. Along with these, we included statistics of the many kids in our community who are currently experiencing some sort of homeless situation—particularly in the areas surrounding our actors’ own schools and neighborhoods.
Before the video even started, everyone in the room was already in tears. And that was the point. Our client wanted to show people that the face of homelessness is changing, and it could so easily be someone close to you…or even you.
Everyone LOVED the video. Afterwards, they shared sentiments such as, “I just wasn’t expecting that,” and, “I thought by knowing the actors the video wouldn’t be that impactful, but it absolutely was.” But the best feedback to hear was, “I can’t believe this is happening so close to our neighborhood.”
Best of all, because of the screening, our client found new supporters amongst this new audience. We were able to send our the group off with more information about Next Move – including more volunteer opportunities for themselves and their families. We can’t wait to see what else the NextMove video helps the organization achieve.