Empty Bowls
By @ 02/28/14 in Community, Everything, Nonprofit Focus, Our Culture

We are so proud to have won a gold Addy this year from the Sacramento Ad Club! Thanks to the amazing work of our 3fold team and Franklin Pictures with the video production, the PSA spot we created for last year’s Empty Bowls event for the River City Food Bank helped sell tickets and raise much-needed money for a great cause. The award is just a bonus (but an appreciated one). Check out the spot below…and get your tickets for this year’s event, taking place March 10 and 11!

NextMove Video
By @ 05/29/13 in Everything, Nonprofit Focus, Our Culture

Sometimes, working in marketing can be so rewarding…and emotional.

We’ve been working with a client, Next Move (formerly the Sacramento Area Emergency Housing Center), on creating a new video that tells their story and their need in way that connects with more people. Last night, we had the opportunity to host a private screening of the video for the dozen or so kids and parents who volunteered as actors in it and found out their own perceptions on the “homelessness” issue.

Before watching the video, we talked about the mission of Next Move and what they’re doing to help more families get off the streets. We asked our young actors what they thought homelessness looked like, and received the typical answers – “old man,” “people that look sick,” “people sitting on the corner with signs,” and so on.  Then we showed them pictures of the actual homeless.

Of course, some of these pictures matched their original answers, but many others were of “regular-looking” parents and children. Along with these, we included statistics of the many kids in our community who are currently experiencing some sort of homeless situation—particularly in the areas surrounding our actors’ own schools and neighborhoods.

Before the video even started, everyone in the room was already in tears.  And that was the point. Our client wanted to show people that the face of homelessness is changing, and it could so easily be someone close to you…or even you.

Everyone LOVED the video. Afterwards, they shared sentiments such as, “I just wasn’t expecting that,” and, “I thought by knowing the actors the video wouldn’t be that impactful, but it absolutely was.” But the best feedback to hear was, “I can’t believe this is happening so close to our neighborhood.”

Best of all, because of the screening, our client found new supporters amongst this new audience. We were able to send our the group off with more information about Next Move – including more volunteer opportunities for themselves and their families. We can’t wait to see what else the NextMove video helps the organization achieve.

For more information on Next Move, visit their website: www.nextmovesacramento.org

By @ 02/06/13 in Community, Everything, Nonprofit Focus, Our Culture

I recently wrote a blog post on the United Way California Capital Region’s Emerging Leaders blog. Here’s a sneak peek:

Angela Criser PhotoAs a young professional, I hear a lot of talk about the importance of maintaining a work-life balance. Every time I hear this, though, I always feel like an essential third element is missing for a truly balanced life: community. Because as important as networking and continued education are to developing our careers, and quality time spent with friends and family is to building our personal lives, volunteering and philanthropic leadership are vital for shaping the world in which we both work and live.

This is why I was drawn to the United Way’s Emerging Leaders program. Our community has so many wonderful industry-focused organizations and young professional groups dedicated to career advancement and education, but finding one that concentrates on developing the philanthropic capabilities of the next generation of leaders in our community is unique.

…read the full post.

By @ 12/17/12 in Community, Everything, Nonprofit Focus, Our Culture

I had the opportunity to attend Sacramento Business Journal’s “Partners in Philanthropy” recently, where 3fold was honored because of our philanthropic works in the region. Just one of the 72,973,108 reasons I love working at 3fold is because philanthropy is a huge part in what we do. It’s part of our culture. We have time, talent and treasure to give back to this region…and we don’t see it as an option not to infuse that in the community.

As witnessed at the event, many other companies share our passion for investing in this community. 3fold shared the stage with other regional philanthropists such as the Sacramento Association of Realtors, Gilbert Associates, Sacramento Kings, Farmers & Merchants Bank, and Save Mart Supermarkets. Each honoree displayed their unique way of giving back and paying forward.

Which brought us to the moment at the event where the late Mort Friedman was recognized. Many of us who have lived in Sacramento for(ever) a while, know of Mort being the remarkably talented litigator who represented plaintiffs in the Farrell’s disaster in the early 70’s. Others remember him for being a catalyst to bring Nordstrom to Sacramento, and infusing energy into the Arden Fair Mall project.

But what was most noted about Mort, above all of his professional accomplishments, was his spirit of giving back to this region. “We should all aspire to be like Mort,” was a quote overheard at the event. Whether supporting the Crocker or local symphony, or investing in the critical services provided to children and families at UC Davis MIND Institute – he made it a point to give and invest in his community.

Michael Jordan was an international phenomenon during his playing career. I know this seems non-related, but stick with me for a moment… MJ was dynamic, athletic, charming and wildly talented. When his brand launched the “Be Like Mike” campaign – it did something special to all of us who had a front seat watching Jordan’s career. It gave us a sliver of belief that we could, in fact, be like Mike. It made us believe we could dunk, shoot, make gravity-defying layups and win championships. We all aspired, for a moment, to be like Mike.

While MJ was winning championships and making a cannonball-like splash in the NBA, Sacramento had their own version of Mike who was making sizeable philanthropic splashes for the greater good. So then and now, it behooves us as a region to put on the shelf our love for and aspirations to be like #23. Instead, let’s pinky swear that we will focus on being like someone who was a true partner in philanthropy and was immersed in the goal of making this region a better place. Let’s all try to “Be Like Mort.”


Photo taken from Sacramento Business Journal.

Finishing Touch
By @ 06/29/12 in Clients, Everything, Nonprofit Focus

It is almost crazy to think that you can gain inspiration and hope from a clean car. But we, the crazies at 3fold & Franklin Pictures, were so incredibly dazzled and inspired at the sight of our cars being washed by the Finishing Touch crew on Wednesday – it prompted us to want to share it with you.

Here is some back story: Cottage Housing Inc., a homeless shelter in Sacramento that provides care for those without a roof, brought a few of its residents together a couple of year ago to brainstorm. CHI recognizes that just because someone spent time in prison, is dealing with addiction and recovery, and doesn’t own a 2 bedroom/2.5 bathroom home, that doesn’t mean they don’t have skills. This handful of extremely talented residents began talking about what skill(s) they had in common and could bring to the table. They immediately found that they were all “car guys” with a background in and passion for detailing automobiles. With a little business planning and forecasting, and using the determination of Finishing Touch Manager, Cornell Battle – CHI has successfully launched their first business. Finishing Touch is a mobile auto detailing business that will come right to your work (or home) and give your car that “once-over” that it desperately needs. “My car went from being a 2002 to a 2012,” a thrilled Andi Justice said about the detail work Finishing Touch did for her and her ride. “It’s never been so clean. Not even the day I bought it.”

“In addition to the quality business service Finishing Touch provides, there is a story behind that story. These people are accomplishing the impossible. They are turning their lives completely around, and it’s amazing to see that happen,” said 3fold’s Gordon Fowler, who is the owner of a now-squeaky-clean car. Cottage Housing deserves a huge thanks and praise for what they have done – not only for 3fold on our wash day – but for our community. As they strive to get families off the streets and into jobs, they looked within their own organization, found some talent, trusted their business-sense, and launched this endeavor. And now cars all over Sacramento (especially in the 3fold/FranklinPix parking lot) are beaming! Franklin Pictures also hosted an Intern Challenge the day Finishing Touch was at the office. The interns were challenged to produce a video from start to completion about the organization; please take a moment to watch the video:

[vimeo id="44943390" width="620" height="360"]

To book your Finishing Touch appointment, go to www.ftdetailing.com. To support Cottage Housing, check out www.cottagehousing.org.

By @ 04/23/12 in Everything, Nonprofit Focus, Our Culture

What started out as a belief that a small group of us would get together on a Sunday afternoon for a good cause, ride around in a limo searching the region for clues and answering riddles…turned in to be exactly that! Plus a wild amount of fun and a 2nd place award. Take that, Sherlock!

Capital City Caper, EMQ Families First’s annual limousine scavenger hunt, was where our 8-person 3fold team found ourselves decked out in Will Smith/Tommy Lee Jones Men In Black-inspired costumes. What we quickly realized was that we wound up looking exactly like the corps of limo drivers. Nonetheless, with our black pants/white shirts/ties/sunglasses (and even a briefcase), we stormed the Sacramento region looking for secret destinations and prepared to collect clues. 

The stops along the Caper were as clever as they were maddening! At 58 Degrees, the goal was to perform a wine taste test (can you tell the difference between a chardonnay and a pinot? Turns out we can!), estimate the number of corks in a giant vase, and answer a word problem that brought back elementary school nightmares. When we arrived at REI, our team had to construct a tent in the lowest possible time – can someone say 68 seconds?!?! At the Sacramento Automobile Museum, we had to match vintage cars to clues – and the fact that none of us knew what model car Colombo drove put us at a distinct disadvantage.

The day closed with us arriving back at Memorial Auditorium for a delicious feast, silent auction (CBS 13’s Dave Bender is quite the auctioneer, by the way) and supporting an amazing cause, all in the spirit of making families and children’s lives stronger. That is what EMQFF does…they #helpkids.

By @ 02/28/12 in Everything, Nonprofit Focus

There I was, just sitting down in front of the computer all set to write a professionally-focused blog post on “transformation” when the news broke yesterday that Sacramento is just five city council votes away from perhaps one of the greatest comebacks in professional sports history. Along with transforming Sacramento into the town “it knows it can be” … I feel like I lucked out on the timing!

It is not lost on me or any of us here at 3fold what has happened over the past year regarding the Kings organization. We have become intimately familiar with the saga, beginning with the relocation news that hit us like a bad pass to the side of the head this same time last year.

We watched with anticipation as the mayor reached in and saved the collective life of the Kings’ future in Sacramento — at least for one year.

We watched the community as a whole rally over the summer  –  supporting the Kings in a way we haven’t seen since the dramatic playoff run of 2002.

And we recently rejoiced at the news that Mayor Johnson “sank the free throw” in Orlando securing the ability for a new arena for the team, the city and the region. (To note: he did not do this alone. Our mayor surrounded himself with a team of smart and dedicated professionals with decades of experience, and alongside a group of business leaders, elected officials and grassroots community visionaries – each of whom have a bigger, clearer picture for how Sacramento could be transformed. As a group, they thought big and acted bigger.)

Often when we work with our nonprofit clients to help them transform themselves into something greater, we ask them to think differently. When helping them craft their strategic fundraising plan or board development plan – we ask them to think not “if” something can work – but “when”.

This group of visionaries, spearheaded by the mayor, was done thinking in “ifs.” They took control of Sacramento’s destiny with a goal to turn upside-down the decade-plus history of failed attempts to bring Sacramento a world class facility to see sports, concerts, family entertainment and other unique events like professional rodeos, motocross and wrestling.

As a native Sacramentan, I have had a few decades to track the progress of this city. Some might offer that progress in Sacramento has worked in two speeds: slow and stop. I, for one, am proud of where we have come and more importantly, where we are now.

Now we are just five votes from allowing the city to put shovels in the ground and begin construction on a new, green, job-creating venue and revenue-generating machine. I have never been so excited to see how quickly dirt can be transformed into something so prosperous for our region.

[Images: Kyle Terada/US Presswire; AP Photo/Rich Pedroncelli]

social innovation
By @ 02/21/12 in Everything, Marketing Trends, Nonprofit Focus

In the first two months of the year we celebrate some major leaders and innovators. We take days to remember and honor Abraham Lincoln, our country’s 16th President, who led the collapse of slavery in this country; George Washington, our first President who presided over the writing of the Constitution in 1787; and Martin Luther King Jr., who led the African American Civil Rights movement in the 1960s.

There are many more worthy candidates that don’t get their own holiday, but definitely deserve their due credit in shaking up the establishment and helping others.  Some well known, others, not. This list highlights some people who’s vision and action led to creating a positive impact on millions of people worldwide.

Eunice Kennedy Shriver:  A longtime advocate of children’s health and disability issues.  Shriver founded the Special Olympics in 1968, which now brings together 4 million athletes with intellectual disabilities in over 170 countries in Olympic style events.

“When we wake tomorrow, let us not forget that we have miles to go to overturn the prejudice and oppression facing the world’s 180 million citizens with intellectual disabilities. But what joy for together we have begun.”

White House Speech
July 10, 2006

Millard and Linda Fuller:  Saw the need for decent and livable shelter for those in American and in Third World countries. Out of this need came Habitat for Humanity in 1976. Today, Habitat for Humanity and its volunteers have helped build over 500,000 affordable homes and has served over 2 million people around the world.

“For a community to be whole and healthy, it must be based on people’s love and concern for each other.”

Father John P. Foley, S.J.:  In 1995, helped kick start an innovative college-prepatory high school system for low-income families, including one here in Sacramento.  Students attend classes and work five days each month in an entry-level job at a professional company with the fee for their work being directed to underwrite tuition costs. There are currently 24 high schools in the Cristo Rey network in 22 cities, serving 6,500 students. A segment that aired on “60 Minutes” can be found on this page.

“Cristo Rey is magical. What you see is that hope, that optimism.”

- Melinda Gates, Co-Chair, Bill and Melinda Gates Foundation

Scott Harrison: In 2006, Harrison was turning 31 and for his birthday, he asked his friends to give $20 to help fund clean drinking water in Third World countries.  Over 700 people came to his birthday and donated to the cause.  The result was Charity Water, which to date has funded 6,185 clean water projects and assisted 2,545,000 people in 19 countries in getting access to clean water.

“For me, charity is practical. It’s sometimes easy, more often inconvenient, but always necessary. It’s the ability to use one’s position of influence, relative wealth and power to affect lives for the better. charity is singular and achievable.”

Robert Egger:  Egger began DC Central Kitchen in 1989.  The nonprofit takes donated food from the hospitality business and farms and instills culinary job training to homeless and hungry adults.  3fold had the pleasure of bringing Egger to Sacramento to speak to several of the area’s nonprofit leaders in the 3fold Spark! series and inspired the group with his client’s stories of survival and redemption.  In 2011, DC Central Kitchen produced over 1.8 million meals, recovered over 242,000 pounds of fresh produce, graduated 80 students from the Culinary Job Training program and placed over 87% of the 2011 Culinary Job Training graduates into jobs.

“If you chase money, you’ll be on an endless loop. If you chase results, the money will come.”

By @ 02/08/12 in Everything, Nonprofit Focus, Our Culture

I speak in sports metaphor. It’s what I do. I grew up here in Sacramento, the son of one of the all-time winning high school baseball coaches in the area. How surprised are we that my vernacular was shaped by runs, hits, batting average and stolen bases?

Since starting my career in the nonprofit world, I had to slightly calibrate my frequent use of sports metaphors – as my coworkers were not readily equipped with a sports glossary of terms. “So, Scott…when you say that something is in the ‘wheelhouse,’ what does that mean?” (Sigh).

Since stepping out of the nonprofit world and joining the 3fold team to work alongside nonprofits, I have been able to step up my use of classic sports metaphors. In other words: “Scott, you are now free to rove the outfield.…play utility if you have to.” In the spirit of honoring some of the great sports sayings, frequently uttered by many of the greatest sports figures of all time – I thought I would dedicate this post to highlighting my fab five. No…not the Fab 5 comprised of Jimmy, Jalen, Chris, Juwan and Ray. The five sports cliches/sayings that if wisely applied, can work perfectly in your office setting.

Don’t believe me? Step out of the on-deck circle, into the batter’s box and check out below.

1. “Practice makes perfect.” Years ago, former NBA’er Allen Iverson was offended that he was asked to practice. He thought his prowess on the court was enough to suffice. But it isn’t. Work translation: put in the work prior to the game. Whether prepping for the pitch, rehearsing a presentation or role-playing a conversation…practice, AI, does in fact make perfect.

2. “What a homerun!” See also: it was a slam dunk. You get it. The homerun or the slam dunk. Easy points.

3. “It was a total can of corn.” In baseball terms, this refers to the easiest of catches for a player to make. In the work world, it means it’s not a challenge at all. It’s all yours for the taking!

4. “You just need to find your range.” Typically used in the hoop world when a player is searching for the distance he or she is most effective shooting baskets from. Work translation: find what you are best at doing and stick with it. If you are a good grantwriter – write grants. If you are a good salesperson – sell. If you are a good trainer – train!

5. “She really dealt you some chin music.” Chin music refers to a baseball pitchers use of intimidating tactics, by throwing a baseball near the face of the batter – without hitting the batter with it. Work translation: step off…I’ve got this.

 Back to live action. What is a sports saying you use often that’s translated to your work life?

[Image via adamsfuller on Flickr


By @ 02/07/12 in Everything, Nonprofit Focus, Social Media and Tech

From the Golden Globes to the SAG Awards, culminating in the Oscars in February, Hollywood is rolling out the red carpet to award the best of television and the big screen, Like Hollywood, the first quarter of the year is also when many nonprofit organizations roll out the red carpet for their supporters and hold annual fundraising events to support its programs.

Many of us have been to these fundraisers and patiently wait in line while volunteers look through lists of names and sponsors to mark attendees off as they enter the event. Add ticket sales at the event and it can easily turn into a nightmare for the volunteers, attendees and event organizers. Keeping your event expenditures down will increase the bottom line, but spending some money on ticketing and registration tools is well worth the upfront costs.

There are many online tools available now that make your event ticketing and registration much more streamlined and easy to use for your next event.  Here are three event registration systems we like to use for our clients:

Ticket Leap -- www.ticketleap.com

  • With TicketLeap, you can set up a ticket page to sell tickets to your own events, no matter how large or small.  The ticket purchaser receives his/her ticket electronically via email, once he/she sends payment.
  • Customize your ticketing page, plus it’s already optimized for mobile devices.
  • TicketLeap enables you to get paid via PayPal or another merchant account. You also have the option to let TicketLeap process your payment and deliver your money to you by direct deposit or paper check.
  • Using the system’s free apps from the Apple App Store or the Android Market, you can scan tickets using the camera from any iPhone or modern Android smartphone.
  • Market your event with social media integration, create custom email blasts and create promo buttons to add to your website.
  • Track your sales and create charts and graphs.


  • $1 flat fee for tickets $10 & under
  • $2 flat fee for tickets over $10
  • 100% Free for all free events

Eventbrite – www.eventbrite.com

  • You will be able to customize your page with colors, logos, images, and a personalized URL. Through the online page creation interface, create your custom page using the color theme option buttons, and then click the “Save and Publish” button to finish.
  • Eventbrite sends you an email when you make ticket sales, and your customer receives an email with a Portable Document Format (PDF) link that they print out to get their ticket.
  • Sell tickets and collect registrations directly from your own organization’s Website by embedding our ticket widget.
  • Also has marketing and promotion tools leveraging social media, email blasts, the ability to track affiliate sales and create embeddable widgets for websites and blogs.
  • Use PayPal or Google Checkout or take checks or cash at the door for those that wish to pay in person.
  • Track your ticket sales through charts and graphs.


  • $2.5% from each ticket purchase while tickets are available to purchase on your website and .99 from each ticket purchase plus additional costs for using the various payment systems
  • 100% Free for all free events

 TicketSpice from WebConnex – www.ticketspice.com/

  • WebConnex’s event ticket system allows you to create a custom page for your ticket sales, as well as a “drag and drop” page builder makes it easy to customize your event page and tickets.
  • Easily add sponsor logos on items such as your event tickets easily to leverage promotional opportunities
  • Once purchased can simply print off their barcoded ticket to your event and bring it to be scanned at the door.
  • Flexible payment options with the ability to get the funds sent directly to you, no waiting periods.
  • Also offers mobile ticket scanning with iPhone App.
  • Like the other two, WebConnex allows you to track your ticket sales through charts and graphs.


  • $19 a month while tickets are available to purchase on your website
  • $.79 from each ticket purchase