Marketing Trends

Facebook Goes Small

facebook

It’s an organization so large that it’s hard to even wrap one’s mind around its size and resources. Today however, at a workshop hosted by the Metro Chamber and Congresswoman Matsui, Facebook got small. Small business small.

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The Value of Simplicity

cartoon

As a personal fan of viral marketing campaigns, I’ve noticed that it’s the simple and mysterious things that tend to rouse the most curiosity. Cartoon Network’s recent set of billboard campaigns have certainly been a strong example of that, but what can they teach us about marketing in general?

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‘Psycho’ Over Business Cards

bizcard

Sometimes it’s the little things in life that matter. Like really little. Think 2 ½ by 3 inches little. Yep, I’m talking about business cards. As an agency that specializes in “exchanging creative currency,” we know the importance of distinctive design, and feel that the business card is often an underutilized opportunity for creative branding.

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Bottling a Brand

bottling

his month we explore the importance of distinctive design; using the story of renowned vineyard Orin Swift Cellars, we reveal a powerful three-pronged approach to branding. Enjoy!

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STRAT3GY OF “3”: NEW COMSTOCK’S SERIES

strat3

Here at 3fold, we’ve built our reputation on our ability to integrate communications strategies to benefit our clients in new and innovative ways. And, we’re often asked, “How do you do it?” We’re pulling back the curtain in a new monthly series with one of our favorite local publications, Comstock’s Magazine.

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Envisioning Sacramento as a World-Class City

sac

Emilie Cameron, our Sr. Public Relations Manager and chair of Metro EDGE, joined fellow YP leaders Dr. Michael Marion and Dean O’Brien on Studio Sacramento envisioning what it will take to attract and retain the next generation workforce in Sacramento.

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The Strategy of “3”

strat3

CREATIVE STRATEGY SERIES, PART 1 OF 3 – Three is a magic number. Yes it is. It’s a magic number. If you’re humming the lyrics to the iconic Schoolhouse Rocks song, then you are 1) over 35; 2) a Blind Melon-Head; or, 3) already in-tune with the Strategy of 3. […]

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3fold’s Top Ten 2014 Predictions

newyear

As 2013 comes to a close, it’s that time of year again to take a deep breath and brace for the trends of the upcoming year. For 3fold’ers, it’s a competitive opportunity to place our bets on what will rock the creative, digital marketing, and media industry in 2014. Each member of our team have focused hours of research, energy and insight to be able to preview sure bets for 2014! Grab a pen, because you’ll want to make note of these tips – for when we told you so, of course.

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3fold Photo Contest Winners

photos

We had an outstanding number of beautiful, Sacramento-centric photos submitted to our Facebook contest! Thank you to everyone who participated in the contest or helped spread the word. It was a very hard decision to pick one winner – so we chose three – all great things come in threes, right? Drumroll please… here are the winners…

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