Marketing Trends

The Multi-Generational Workforce

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Today’s workplaces and marketplaces are more multi-generational than ever. With five generations of differing characteristics, demands, values and preferences, there is more than an age-gap; there is communication-gap. Understanding each generation and tailoring your approach has the potential to exponentially grow your business. Our own Gordon Fowler took on this topic for Comstock’s Magazine in a series looking at each of today’s active generations. Check out the highlights…

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Tinder’s Tender Subject

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Until a few days ago I purposefully remained unfamiliar with Tinder, brushing it off as another pseudo-dating app. I’m not a fan of the “hot-or-not” theme and I find it a little rude and rather superficial.

‘Not hot, swipe left. You’re hot, swipe right. Let’s hook-up.’ No thanks.

Anyways, in case you missed it, Tinder’s been doing a bit of leftward swiping of their own.

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World Series of Midtown

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If a few Sacramento businesses were in the World Series what would their logos be? We answered this question and the results are pretty awesome.

Combining the creative genius of our design team and our desire to gift something cool to some of our favorite spots and the excitement of the World Series, we baseballized (yes, that’s word in the 3fold District) logos for Low Brau, Mulvaney’s B&L, the Midtown Business Association and, we couldn’t resist, ourselves.

Click through to see the results!

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Facebook Goes Small

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It’s an organization so large that it’s hard to even wrap one’s mind around its size and resources. Today however, at a workshop hosted by the Metro Chamber and Congresswoman Matsui, Facebook got small. Small business small.

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The Value of Simplicity

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As a personal fan of viral marketing campaigns, I’ve noticed that it’s the simple and mysterious things that tend to rouse the most curiosity. Cartoon Network’s recent set of billboard campaigns have certainly been a strong example of that, but what can they teach us about marketing in general?

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‘Psycho’ Over Business Cards

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Sometimes it’s the little things in life that matter. Like really little. Think 2 ½ by 3 inches little. Yep, I’m talking about business cards. As an agency that specializes in “exchanging creative currency,” we know the importance of distinctive design, and feel that the business card is often an underutilized opportunity for creative branding.

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Bottling a Brand

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his month we explore the importance of distinctive design; using the story of renowned vineyard Orin Swift Cellars, we reveal a powerful three-pronged approach to branding. Enjoy!

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STRAT3GY OF “3”: NEW COMSTOCK’S SERIES

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Here at 3fold, we’ve built our reputation on our ability to integrate communications strategies to benefit our clients in new and innovative ways. And, we’re often asked, “How do you do it?” We’re pulling back the curtain in a new monthly series with one of our favorite local publications, Comstock’s Magazine.

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Envisioning Sacramento as a World-Class City

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Emilie Cameron, our Sr. Public Relations Manager and chair of Metro EDGE, joined fellow YP leaders Dr. Michael Marion and Dean O’Brien on Studio Sacramento envisioning what it will take to attract and retain the next generation workforce in Sacramento.

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