We always have a good time at the Sacramento Public Relations Association (SPRA) annual CAPPIE Award Gala, and this year was no exception!
In a night full of joy and jubilee celebrating the accomplishments of the previous year, we had a great time cheering on all of the nights winners, and of course ourselves – we took home four awards!
➢ Silver Pro-Bono Campaign Playing to Win National Tour
➢ Silver Special or Media Event Sactoberfest
➢ Bronze Short-Term Public Relations Campaign Sacramento Regional Transit – My Line
➢ Bronze Special or Media Event Long Live The Kings Rally
A big congrats to our intern, Allison Fulwiler, who won Gold for her Student Entry: Hornets for a Healthy Hive.
It was an exciting night filled with a lot of old friends from former 3folder and the night’s emcee Scott Moak to our dear friend Carmichael Dave who was named the “Volunteer of the Year” for his efforts during the Playing to Win Tour. Let’s just say there was more than one quieter than usual 3folder in the office on Friday.
Another great night for Sacramento and its talent. We can’t wait to do it all over again – bigger and better of course – next year!
It is almost crazy to think that you can gain inspiration and hope from a clean car. But we, the crazies at 3fold & Franklin Pictures, were so incredibly dazzled and inspired at the sight of our cars being washed by the Finishing Touch crew on Wednesday – it prompted us to want to share it with you.
Here is some back story: Cottage Housing Inc., a homeless shelter in Sacramento that provides care for those without a roof, brought a few of its residents together a couple of year ago to brainstorm. CHI recognizes that just because someone spent time in prison, is dealing with addiction and recovery, and doesn’t own a 2 bedroom/2.5 bathroom home, that doesn’t mean they don’t have skills. This handful of extremely talented residents began talking about what skill(s) they had in common and could bring to the table. They immediately found that they were all “car guys” with a background in and passion for detailing automobiles. With a little business planning and forecasting, and using the determination of Finishing Touch Manager, Cornell Battle – CHI has successfully launched their first business. Finishing Touch is a mobile auto detailing business that will come right to your work (or home) and give your car that “once-over” that it desperately needs. “My car went from being a 2002 to a 2012,” a thrilled Andi Justice said about the detail work Finishing Touch did for her and her ride. “It’s never been so clean. Not even the day I bought it.”
“In addition to the quality business service Finishing Touch provides, there is a story behind that story. These people are accomplishing the impossible. They are turning their lives completely around, and it’s amazing to see that happen,” said 3fold’s Gordon Fowler, who is the owner of a now-squeaky-clean car. Cottage Housing deserves a huge thanks and praise for what they have done – not only for 3fold on our wash day – but for our community. As they strive to get families off the streets and into jobs, they looked within their own organization, found some talent, trusted their business-sense, and launched this endeavor. And now cars all over Sacramento (especially in the 3fold/FranklinPix parking lot) are beaming! Franklin Pictures also hosted an Intern Challenge the day Finishing Touch was at the office. The interns were challenged to produce a video from start to completion about the organization; please take a moment to watch the video:
[vimeo id="44943390" width="620" height="360"]
We have an exciting new client who’s joined the 3fold family! The company is called stikwood and they produce an amazing product.
Today we’ve helped launch their social media presence and they’re also filming a commercial in our office thanks to our partner Franklin Pictures. Follow this fun stikwood journey, by connecting with them on Facebook and Twitter.
For the past few years, 3fold has been honored to be a small part of the River City Food Bank’s Empty Bowls event. Besides enjoying some of Sacramento’s top restaurants’ soup offerings and taking away a fun one-of-a-kind artisan bowl, the event represents the best spirit of our city–coming together as neighbors to support the most in-need in our community.
As we support Empty Bowls, River City raises the funds needed to ensure the many Sacramento families lacking the food they need to survive don’t go without. This is just one of the many Sacramento organizations and events that make living and working here so rewarding!
If you got to attend this year, what was your favorite soup?
3fold is collecting donations for Stanford Settlement this holiday season with a little extra help from our friends. After all, six businesses gathering donations is better than one!
Starting Monday, December 5 through Saturday, December 10, a bin will be traveling to different businesses and organizations throughout Downtown and Midtown Sacramento collecting nonperishable food and wrapping paper donations for Stanford Settlement.
Where will the bin be traveling?
- Monday, 12/5: Jiffy Lube Downtown; 3000 Capitol Avenue
- Tuesday, 12/6: Bows and Arrows; 1815 19th street
- Wednesday, 12/7: B Street Theatre; 2711 B Street
- Thursday, 12/8: Esquire IMAX Theatre; 1211 K Street
- Friday, 12/9: Café Bernardo Midtown; 2726 Capitol Avenue
- Saturday, 12/10 (Second Saturday!): The Urban Hive; 1931 H Street
How you can help?
Find the bin and donate wrapping paper or nonperishable food. Spread the word! Tell your friends about the traveling bin using your social networks. You can track conversation about the bin on Twitter using the hashtag #TravelingBin
Who you’ll be helping?
Stanford Settlement’s Operation Cratchit project. Operation Cratchit has provided assistance to families during the holidays for over 40 years. Over 700 households will be served this year, receiving food, grocery store gift certificates for perishable food items, wrapping paper and gifts for children.
Thanks to the hosting businesses and organizations for helping us collect donations, and to everyone for spreading the word and donating!
Several 3Folders had the privilege of attending the “Prelude To a Season Luncheon” hosted by the Sacramento Arts and Business Council last Friday. This was a memorable luncheon – not just because we were treated to something other than your standard chicken and rice pilaf dish, and not just because we had great entertainment, but because two of the award winners were associated with 3Fold.
Michael Neumann, the director of the Sacramento Youth Symphony won the award for Arts Educator of the Year. 3Fold’s non-profit director, Kim, sits on the board of this organization, and last year 3Fold had the pleasure of working with the SYS to update their logo, re-launch and manage their brand, as well as work with them on some innovative media and outreach strategies to bring both donors and audience members to their concerts. If you haven’t been to an SYS concert, you are truly missing out. These kids sound world-class and it’s an amazing musical experience.
We also joined in the celebration as Bill Blake from the B Street Theatre won Art Executive of the Year. The B Street Theatre is a current client and friend of 3Fold, and we are more than proud that the Business and Arts Council recognized all the hard work that Bill puts in for the Theatre, as well as the arts community in general. The B Street Theatre is currently working with 3Fold on several projects: stay tuned when B Street launches its’ new website this month, and in the early part of next year its’ attention-grabbing general awareness campaign.
While we are exceptionally proud of Michael and Bill, it was also great to see that 3Fold Communications was able to further our mission of contributing to thriving communities by supporting and working with these fine arts organizations.
We couldn’t be more proud of the Center for AIDS Research, Education & Services for taking a big stand in Sacramento. During their 20th Anniversary Gala last week they announced plans to strive to end all new cases of HIV in Sacramento within five years.
Get inspired to take action by watching this short video. Don’t tell anyone I told you, but this entire video project was managed by our very own Brad Boekestein, who did an amazing job of organizing all of the pictures and interviews.
On Saturday, May 23, I attended an event organized by Hope Productions called Walk ‘n Rock for Kids.
It was incredible.
[Quick brief] Hope Productions is an organization that provides resources and support for children’s charities in the Sacramento region. [End brief]
Walk ‘n Rock for Kids kicked off early in the morning [7am] with a 5k walk starting at Raley Field, then to the Capitol, down K Street, and back to Raley Field. The weather was perfect, and every walker had a smile from ear-to-ear on his/her face. Along the way, there were a couple bands that cheered us on, as well as many volunteers, which were nice additions to the walk. I loved seeing all the different teams walking together wearing matching shirts [the tye-die ones were my fave]. You could feel the emaculate support for eachother; especially within the several teams who dedicated their walk to a special child/person they knew. It was heartfelt, and it made the walk even more exceptional to be a part of.
Here is a link to the pictures I snapped throughout the walk: http://bit.ly/16r7J7
I didn’t make it to the rock part of the event, which was unfortunate because Journey headlined the benefit concert at Raley Field. But, from the pictures I’ve seen and the stories I’ve heard, it turned out great!
Walk ‘n Rock for Kids proved to be a success, and the community support for the children’s charities was truly beautiful. Overall, the journey was something to be proud of, and left a reminder to all: “don’t stop believin’” in hope [pun completely intended].