Author Archives: Alicia Allen

By @ 04/12/13 in Everything

Gordon just landed in Washington D.C. for his fourth trip with Sacramento Metro Chamber’s Cap-to-Cap! This annual event brings together 300 local business professionals to advocate on behalf of Sacramento. I asked him before he left what session he was looking forward to the most. His answer? Visiting DC Central Kitchen – one of the largest feeding programs in the U.S. This program was founded by Robert Egger, an amazing nonprofit visionary who spoke at our 3fold Spark! Series in 2011.

Stay tuned for Gordon’s recap of Cap-to-Cap 2013! In the meantime, follow the Cap-to-Cap conversation on Twitter, and enjoy this great shot from Gordon’s adventure last year…



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By @ 04/05/13 in Community, Everything, Our Culture

Last night, the Sacramento Public Relations Association held its annual CAPPIE Award Gala - and a group of 3folders were in the house to join the celebration! Our very own Scott Moak emceed the event, and did a great job of getting the audience energized and cheering as he announced the best of the best in Sacramento public relations. 3fold even went home with three awards!

The moment that had us cheering loudest (and maybe even shedding a few tears) was when our fearless leader, Gordon Fowler, was honored by SPRA with the “PR Professional of the Year” award. It was a truly a special moment for our whole team, and we couldn’t be more proud of him and to be a part of his team – congratulations, Gordon!

PR Professional of the Year

And a few other moments from the night…


Allison and Gordon before the award ceremony.


Slamson made a surprise appearance. Apparently lions like eggplant.


Allison introduced Gordon with a heartwarming speech. (Thank you, Karla, for this photo!)

Gordon Speech

Gordon honored as PR Professional of the Year. Speech, speech!


The dessert was amazing… and worth mentioning. But we don’t have a photo of the dessert because we devoured it so quickly. So, here’s Scott finishing his dessert.

3fold Table

The 3fold table! Amazing team, wonderful night.

There you have it… our night at the CAPPIES! Congratulations to all of the winners, and a very special congratulations to Maggie Linden, who was honored with the “Lifetime Achievement Award” and is and will continue to be an inspiration to everyone working in the PR industry. Last but certainly not least, thank you SPRA for putting on yet another memorable event.

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By @ 03/29/13 in Everything, Social Media and Tech

The month of March was packed with Facebook changes. Some I’m sure you’ve noticed… some may have been a little more under the radar. Here’s a list of several of the updates:

News Feed redesign. Earlier in the month, Facebook held a press conference where they announced a redesign of their News Feed. The redesign includes several new feeds: All Friends, Photos, Music, and Following (pages and people followed). It also aligns with the look and feel of the Facebook mobile version. They’ve already started rolling out the changes to personal profiles and will continue in the next couple weeks. Have you started using the new design yet?

Single-column timeline. Personal profiles have begun to see their profiles change to a single-column format. All of the informational sections about the user (About, Friends, Photos, Likes, etc.) are along the left-hand side. All of the user’s Facebook updates are published on the right-hand side.

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Less rules for Cover Photos. Facebook has relinquished several of its guidelines for Cover Photos. Before, photos could not contain purchasing info, web addresses, call to actions, etc. Here are Facebook’s updated guidelines: “All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines. Covers may not include images with more than 20% text.”

Pages popping up in News Feeds. Speaking of Cover Photos, your brand page’s Cover Photo may need a redesign. If you haven’t noticed, when someone “Likes” a brand page these days or when a brand page has a sponsored story, the Cover Photo of that brand page pops up in the update. Notice the name and category overlay the photo, which could be challenging with your current Cover Photo. LikesPage

Respond directly to comments. Brand pages can now respond directly to comments, creating more active and organized conversation threads. Next time a fan asks a question, click “reply” on his or her comment and respond directly to the person, rather than leaving the response at the very bottom of the conversation thread. Screen Shot 2013-03-28 at 4.20.40 PM

Could it be? Hashtags may finally be coming to Facebook! Personally, I’m surprised this hasn’t already happened since we’re seeing hashtags on Facebook being used left and right. Read more info in this TechCrunch article.

As a personal Facebook user or admin of a page, which Facebook changes are you most excited to see?


Header image from Facebook

By @ 03/22/13 in Community, Everything, Our Culture

A group of 3folders attended Sacramento Ad Club’s ADDY Award Show last night – always a fun outing! Sacramento has a very talented advertising community, and we’re truly proud to be part of this highly creative group. Amongst all of the fabulous entries this year, we’re honored to have walked away with two ADDY awards: a silver and a gold!

The silver ADDY was awarded to 3fold in the PSA category for our work with Fourth & Hope. We partnered with Franklin Pictures on the amazing video, titled “Give Hope“, please take a moment to watch it!

The gold ADDY 3fold received was for our advertising work in the arts and sciences category, which featured a campaign we created for Sacramento Opera’s 2012-2013 season. This campaign was centered on headlines and images that were packed with a bright, bold and witty personality.


As always, thanks again to Sacramento Ad Club for hosting a great ADDYs Show! Here’s to a another year of fantastic ad work and many more years to come.


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By @ 02/15/13 in Community, Everything

Last Friday, a group of 3folders headed to Sacramento Metro Chamber’s 118th Annual Dinner & Business Awards. This event is always a grand time, and this year was no exception. At last year’s event, 3fold was honored with the Small Business of the Year award – an honor that Gordon was able to pass on to the amazing 2012 winner, The Johnson Group.

Here are a few photos from the 3fold table that night (we were on our best behavior):


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By @ 02/04/13 in Everything, Marketing Trends, Our Culture

This year’s Super Bowl was doubly exciting for many 3folders–cheering on the 49ers as well as viewing the latest crop of Super Bowl ads. While our hometown(ish) team didn’t take home the trophy (a result apparently caused by Gordon’s kids, who failed to get a lucky 49ers beanie on their cat’s head in time for kickoff, completely blowing the mojo), we did still enjoy a few well done commercials.

While the debate is ongoing about whether any of these ads would be added to last year’s list of favorite Super Bowl commercials of all time, a handful of spots sparked conversation in the 3fold breakroom this morning. Here are our top 5 favorites for 2013:

5. Budweiser – The Clydesdales: “Brotherhood”

4. Audi – “Prom”

3. Tide – “Miracle Stain”

2. Ram Trucks – “Farmer” and, drumroll…

1. OREO – “Whisper Fight”

On top of their stellar commercial, OREO’s social media team also scored major points with a quick and humorous shout out tweet during one of the game’s biggest moments: the 30-minute stadium blackout. Bravo, OREO, we’re buying a bag for the office out of respect.

Now it’s your turn – what was your favorite commercial from this year’s Super Bowl?


Header photo taken from

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By @ 01/24/13 in Everything, Our Culture

It’s here. It’s finally here! A moment the universe us 3folders have been eagerly waiting for… and no, I don’t mean Gordon’s national singing debut (although I’m sure that’s coming in the near future as well). I’m excited to announce the new 3fold website is now live! It’s beautiful, simple and true to the 3fold brand.

On the new website, you have the opportunity to catch up on the 3fold team…

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Check out an infographic highlighting what we do…

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Read a special section dedicated to Sacramento…

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…and much more! Please take a moment to get acquainted with our new 3fold website, then come back and tell us your thoughts.

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By @ 01/11/13 in Our Culture

We had the privilege of throwing a #3FOnIce party at the Downtown Sacramento Ice Rink this past Wednesday. It was a great way to ‘rink’ in the new year with 3fold and Franklin Pictures friends. There was a ton of laughter and even more tacos–the awesome Chando’s Tacos truck set up shop next to the ice. Here are a few highlights of our night:

phtoto1  JamieCole  GroupPhoto Directors  AliciaandAnna

Check out more photos over on our Facebook page!

By @ 12/27/12 in Everything, Our Culture

The holiday season really does feel magical around the 3fold office – always so cheerful and festive.


There are even a handful of holiday traditions, including the annual 3fold holiday party. As always, it’s hysterical, fun and amazing all wrapped up in a pretty bow. At this year’s party, we were honored to have the Sacramento Gay Men’s Chorus sing us beautiful carols… truly a treat!



To our wonderful clients, family and friends, we wish you great happiness this holiday season. May this magical time of the year (and always) be filled with love and laughter.

The 3fold team

P.S. Aren’t you glad the world didn’t end last week? Too much to look forward to in 2013.

By @ 11/30/12 in Everything, Social Media and Tech

This is a call to action for supporters of organizations big and small: support your favorite organizations on Facebook! Organizations (for the most part) don’t want to spam you with irrelevant messages; they want to interact with their supporters, keep you updated with information about what they’re up to, causes they support, and how you can get involved. Personally, I “Like” many brand pages. Yes, I see a lot of bad habits coming from organizations’ Facebook Pages… too much posting, not enough posting, boring messages, etc. But, I see even more updates that are great from brands I admire.

The thing is, Facebook consistently makes changes (usually minor tweaks) to its platform – including to Pages used by organizations. Recent changes to their algorithm (which is a formula that populates a user’s News Feed), makes it so that users may not be seeing Facebook Pages’ updates as often. As a user, this frustrates me because I miss valuable information, and as a Facebook Page administrator this challenges me. I work hard to connect organizations with their supporters, and I don’t want them to miss out on opportunities.

Although it won’t entirely fix the situation, here’s how you can help increase visibility of posts from your favorite organizations:

  1. Simply “Like” the page. If you haven’t already “Liked” the organization’s page, please do so!
  2. Hover over the “Like” button (once you’ve “Liked” the page), and click “Add to Interest Lists”. You can easily add an Interest List such as “Favorite Organizations”.
  3. Hover over the “Like” button again, and click “Get Notifications”. This will guarantee you will not miss posts from your favorite organizations. If a Page is not overly posting, this shouldn’t be annoying.

4.  Facebook recently added a “Pages Feed” to your home page. By clicking on this link, you’ll see the Pages’ posts that you have “Liked”.


5.  Interact with the Pages’ posts: “Like”, “Share” and comment.

Here’s to supporting organizations on Facebook! Also, keep an eye out for a followup post which will include a call to action for organizations.