Author Archives: 3Fold
We are so proud to have won a gold Addy this year from the Sacramento Ad Club! Thanks to the amazing work of our 3fold team and Franklin Pictures with the video production, the PSA spot we created for last year’s Empty Bowls event for the River City Food Bank helped sell tickets and raise much-needed money for a great cause. The award is just a bonus (but an appreciated one). Check out the spot below…and get your tickets for this year’s event, taking place March 10 and 11!
The growth continues here at 3fold, and we could not be prouder. But with so many new faces in the fold, it can be tough to keep track of all of them. So, let’s get know them better starting with our very first Robot employee. What? You ask. Let us explain.
Meet Liz Divelbiss. She may be a Robot (we’ll get to that in a second) but most importantly, she is brilliant. With degrees from USC’s Annenberg School for Communication and Journalism, and years of experience working on communications projects for statewide organizations, Liz isn’t your average creative genius.
When asked to describe herself, one word just wouldn’t do. She responded with… self-motivated, collaborative, detail oriented, ambitious, and many more. We finally had to cut her off! But, it was a sign. She would be a perfect fit for 3fold.
Upon joining the team as an Account Manager, Liz immediately stepped into the fray with our clients – both local and statewide. Her ability to quickly form strong relationships, innovation, strategic thinking and creativity are assets when helping 3fold clients to reach their goals.
Now about the Robot. Liz revealed her ridiculously hilarious side early on when she proudly announced, “I don’t actually have feelings. I don’t get knocked off course. I show no emotions. I am basically a Robot.”
Her sense of humor is subtle, cutting and unique. She often shows up to work resembling your 3rd grade school teacher – but has the wits, guts and smarts that are anything but elementary. She’s like no Robot you’ve ever met… that’s our Liz.
As you stop by, say hi to our very own Robot, Liz. And, don’t forget to bring a can of oil!
We’re delighted to have so many new, and awesomely talented, members of the 3fold team. Check back next week to meet our next 3folder.
Entry Level Designer/Production Designer
Do you get an adrenaline rush working on deadline driven projects? Do you re-size ads faster than a speeding bullet? Can you juggle multiple projects and multiple deadlines all without breaking a sweat? Well, hello design superstar; we want you on our team.
3fold Communications is a prominent Sacramento marketing agency specializing in creating one-of-a-kind strategic communications for clients large and small.
Think you’ve got the skills to support the creative team and agency in producing world-class designs that are both strategic and visually amazing? Then 3fold wants to hear from you.
- 2-3 years of experience and a solid portfolio of design work
- A working understanding of layout, type and color, and ability to take instructions from the creative team to create a complete layout, working proficiently in Adobe Creative Suite (Illustrator, InDesign, Photoshop). Responsibilities also include producing final files to send to print /programming.
- Ability to deliver 60+ production projects per month, on time, under budget, with incredible attention to detail
- Can-do attitude: Willing to go the extra mile to produce the best possible design.
- Not only are you a speed demon in output but you also have some sketching and concepting skills
- Ability to solve design problems, not just make pretty pictures
Nice to Haves:
- HTML, CSS, WordPress and Flash? Bonus points.
Send us your resumes and a link to your portfolio with examples of some of your design accomplishments and why you want to join the 3fold Team.
*This is a full time position offering medical benefits and a paid vacation package.
We have a new face around 3fold’s world headquarters. Drumroll…this is Brenton!
Brenton is our new receptionist, and we are nothing but thrilled to have him on the team. When asked for one word to describe himself, he responded with… optimistic.
Here’s a little more about Brenton:
- He’s a recent San Francisco transplant.
- He comes to 3fold wielding ninja-like office organization skills and supurb client welcoming abilities.
- When he’s not being our go-to guy for all things reception, he can be found brandishing a mean swing for his softball team, the Thundercats.
As you stop by the office or call in, we hope you’ll join us in welcoming him to the 3fold team!
Once a year Metro EDGE, a young professionals program of the Sacramento Metro Chamber, hosts Executive Insight exclusively for its valued members. Last year after this same event, I was inspired to reach out to Gordon for a career chat and look where I landed, here at 3fold!
Executive Insight brings together the region’s most influential business leaders to share how they got to where they are today, what it takes to be successful, what missteps to avoid along the way and what it means to be a great leader. This year, our own Gordon Fowler was among the region’s leaders along with this spectacular line-up.
The Hyatt provided an elegant setting for this event with delicious food to fuel the energy and engagement of the crowd. As the event started, each speaker gave a brief overview of who they are, how they got to where they are professionally and personally, and shared advice and insights to help guide the region’s young professionals as we navigate our career choices. In my perspective, the most valuable part of the event was when each speaker went on a “speed date” and sat down with small groups of EDGE members to face the firing squad of questions. The speakers at my table embraced each question and had candid and honest discussions with our group. If I had one hope for next year’s event, it would be for more table time with the speakers.
A few reoccurring themes emerged and helped me think about my journey and how I can use their experience and advice in a positive way.
- There is no typical career trajectory and you CAN do anything you want, regardless of where you are at NOW. Change is possible and you are in control.
- “Everyone can do what they want in life.” – Ginger Elizabeth Hahn, Ginger Elizabeth Chocolates
- ”There’s always room at the top.” “Love what you do.” – Roger Dreyer, Dreyer Babich Buccola Wood Campora, LLP
- It’s all about positioning. Position yourself as an expert in your field and craft, and position yourself among those that will help you become a better person.
- “Life is not a vertical career path, life is a checkerboard and you control the positioning.” – Gordon Fowler, 3fold Communications
- “Who you are around makes a difference in who you become.” – Roger Dreyer, Dreyer Babich Buccola Wood Campora, LLP
- We all attempt to strike a professional/personal balance, especially as it relates to harmonizing work and family life. An even balance is unrealistic but adjusting and embracing the flow is important. Wherever you are, be present in that situation, whether it is at work or at home with family.
- - “The perfect balance is imperfect…assess regularly and adjust.” – Mike O’Brien, Sacramento Magazines Corporation
- “You can have it all; you just can’t have it all at once.” – Gordon Fowler, 3fold Communications
- There are things we can do to stay challenged and keep growing. Embrace the uncomfortable, learn from it, and keep asking questions.
- “Stay curious…keep talking to younger people.” – Fred Teichert, Teichert Foundation
- “Embrace anxiousness, it is a moving force for yourself.” – Yvonne Glenn, Trofholz Technologies, Inc.
A departing thought from one speaker to the Metro EDGE crowd was for us to keep our level of energy, enthusiasm, and engagement up. Thank you to all the panelists for providing us insights from your life experiences; we will use these thoughts to fuel our passion and individual life trajectories. I once again left the event feeling empowered and proud to be a part of Metro EDGE and very proud to be a part of the 3fold Communications team.
* Photos from Metro EDGE and RyanGreenleaf.com
One of the things I really admire about 3fold is its passion for the community. As a member of the 3fold team, this has been proven constantly through the agency’s continued encouragement of my work supporting the music and arts community that I began with Concerts 4 Charity, a nonprofit I founded while in college. That work led me to my latest project, LAUNCH–a celebration of music, art and design that takes place between July 23rd and 28th at multiple venues throughout midtown and downtown Sacramento. And once again, 3fold has been more than on board, the team believing in what we are trying to accomplish and pitching in to help.
So what is LAUNCH and why should people care?
LAUNCH was founded in 2009 by a good friend, Mike Hargis, to create a platform to showcase Sacramento’s amazing creative community. LAUNCH brings local and regional artists together from a variety of backgrounds and disciplines to curate an event that featured the regions best music, art, fashion and design.Over the past three years, LAUNCH has enjoyed great success. But now, we’re ready to go bigger.
Studying other festivals across the country like SXSW, Treasure Island, and Noise Pop, we decided that there was a gap in our own market as there was no large scale indie music festival in Sacramento.
We looked at the elements that made LAUNCH special–its ability to bring artists together and to provide a platform that could showcase the amazing talent that we have in this region–and decided to set out to introduce this talent to a broader audience. Our plan to do this includes:
- Expanding the festival from one day to six, with eight events spread between Monday, July 23rd – Saturday, July 28th.
- Developing programming that tells a compelling story about the talent in Sacramento.
- Incorporating a variety of venues to involve them in the spirit of launch and discovery.
- Developing relationships with people and organizations that support our vision.
LAUNCH is fortunate to have the backing of both the artistic and business community, two groups that are very important to our city. The fact that this event can bring them together is a testament to the powerful platform that we are seeking to create. Some of these backers include: Sacramento Metro Chamber, Midtown Business Association, Downtown Sacramento Partnership, Sacramento Visitors and Convention Bureau, Sacramento365, Sacramento Arts and Business Council, the Metro Edge and many more.
We have worked hard to create a special experience for Sacramento. We hope 8,000 of you come out and support our vision throughout the week and especially at our music festival on July 28th at Cesar Chavez Plaza.
As you jot that down on your calendar and make a list of friends to invite, please also check out this video–created by 3fold partner Franklin Pictures–that will be running on Comcast thanks to another great community partner Jiffy Lube:
[vimeo id="45978156" width="620" height="360"]
For more details about Launch: http://www.launchsacramento.com/
We’re wrapping up Sacramento Fashion Week today, this time with a video blog from our founder and CEO Gordon Fowler. Not only does he have the flair for marketing, he has one of the sharpest scarf collections. Make sure you click through to follow our resident scarf guru for a tour of his favorite selections in this entertaining and informative video!
Last night, several members of the 3fold team took our fashion sense out for a night of culture.
Our team was kindly invited to a dress rehearsal for the Sacramento Opera’s newest show, Rigoletto. From note to note, the performance was exquisite–the singers’ talent and ethereal vocals, as well as the orchestras brilliant performance, perfectly delivered the emotional journey of the show, from anxiety to euphoria.
As entrancing as the performance was, so were the costumes. The costume coordinator Yvette Harding did an amazing job creating historically appropriate flowing gowns and fine jackets with precision. As beautiful as the clothes were, we were even more amazed to learn that all the show’s finery was created in just six days… someone should give her a Sacramento Fashion Week medal!
The Sacramento Opera is a gem in the Sacramento arts community. If you have yet to experience one of their shows, you should check out Rigoletto this week, with performances on February 24th and 26th. To learn more, visit SacOpera.org.
Watch this short behind the scenes interview with Yvette Harding for insights on what to expect at the show and its costumes.
An unintentional pattern has evolved at 3fold over the years –- much like how most of our 3fold women’s names start with A, the 3fold men regularly wear argyle. Sometimes, they show up to work as near-matching pairs! Argyle is not some detail of our dress code included to see if we’re paying attention –- it’s pure love. For Sacramento Fashion Week, we wondered what would happen if all the guys donned their diamonds on the same day, and we weren’t disappointed.
Left: Reservoir Diamond Dogs (clockwise from left: Brian, Curtis, Ross, Clay, Scott, Gordon); Top right: Curtis calculated the details, Ross said his prayers, and Clay led the way; Bottom middle: Clay rocks his socks. Bottom right: No fashion shoot is too important to miss a client call!
It’s officially Sacramento Fashion Week and we couldn’t wait to participate by showing off a little 3fold couture. Three of our team members put their game faces on to show off what they love to wear to work. Check out their duds below!
Inspiration for your outfit:
I would say my inspiration is classic, professional and clean. My shoes are from Bows & Arrows, so there is a nod to Midtown. If I had it my way my outfit would be completely artisan. But alas, thrifting can be challenging for the husky businessman.
Shirt – Banana Republic (Iron Free!)
Pants – From the pants store
Tie – J Crew (I like to mix up my outfit from a variety of big box outlets)
Shoes – Bows & Arrows (an awesome find)
Sunglasses – Although you can’t see them, it is a rule that I never spend more than $20 on my sunglasses, to many car seat incidences, so I get them from Bows or Cuffs.
Inspiration for your outfit:
It can be difficult for creative people to feel comfortable in the traditional approach to professional fashion, but with a bit of research and smart shopping, I seek clothes that excite me and will impress clients at the same time. I listen to a lot of alternative and electronic music and love a lot of the darker fashion that comes with it, so I take inspiration from there and combine it with jackets, blazers or professional skirts/slacks that match the aesthetic.
Jacket – Heavy Red
Shirt – XOXO
Bottoms – Heavy Red
Tights – Unknown
Shoes – Xhilaration
Accessories – Bracelet: So Good, Inc.; Necklace: Amiko Boutique;
Much of my clothing is a reflection of my southern California heritage — summery, outdoorsy, and bright all year round. However, having recently moved to a region blessed (or doomed, depending on who you ask) with seasons, I’ve learned there are certain “accessories,” such as scarves, leggings and boots, that serve as more than a fashion statement *tinge of sarcasm* – it only took one Winter day of strange glances while in flip flops and with bare legs to realize my summery attire needed to wait for its respective time of year. That being said, I’ve had a lot of fun experimenting with season-specific, “casual professional” looks in the workplace. Blazers have become a staple in my wardrobe and I am always shopping for fun silk or chiffon blouses to pair with dark jeans.
Jacket – Hinge
Short Gold Necklace – Michael Kors
Red Layered Necklace – Charming Charlies
Dress – BCBG
Leggings – DESIGN History
Boots – Guess
So what do you think about our resident fashion icons here at 3fold? Stay tuned for tomorrow, when the 3fold team confesses their love for very particular diamonds!