Author Archives: 3fold

By @ 09/04/14 in Our Culture

Inspired by our recent team outing to the Sacramento Zoo, the 3fold crew learned that there are several opportunities to make a donation to the zoo by adopting one of their endangered species animals.

In true 3fold fashion we tossed it to the team to decide the old-fashioned way: voting/debating/convincing (bribing) our team mates. The clear winner, and now the official spirit animal of 3fold – the white-handed Gibbon.

Although several 3fold’ers were disappointed to learn adopting our spirit animal did not mean that we could bring him/her back to the office , we’re all excited to have an official office adoptee.

If your or your team would like to support the Sacramento Zoo – adopt your own animal … or take a few hours and visit the Sacramento Zoo. We had a blast – you will too.

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By @ 07/03/14 in Community, Everything, Our Culture

Good 3fold friend, William Hodges, posted this great article on his blog, Sports-Glutton. Check it out!

Sneak peak:

“I know what you’re thinking. Why should I spend time reading an article about the United Soccer Leagues’ (USL) and its new soccer club the Sacramento Republic FC? I mean, we are talking about a minor league soccer team, so who really cares right? Well, if you believe that (and that’s fine), you’d be missing out on an electrifying story of a soccer club that has caught the national attention of the soccer world, and more importantly, Major League Soccer (MLS) literally overnight.

How so? In its inaugural match versus the Harrisburg City Islanders on April 26, Sacramento Republic filled Hughes Stadium on the campus of Sacramento City College with 20,231 fans, which was a USL regular season record. Keep in mind this was a MINOR league soccer match and in the history of the league only the 2013 USL Championship between Orlando City SC and Charlotte Eagles at the Citrus Bowl that drew 20,886 a larger crowd.”


By @ 06/30/14 in Everything, Marketing Trends

Sometimes it’s the little things in life that matter. Like really little. Think 2 ½ by 3 inches little. Yep, I’m talking about business cards.  As an agency that specializes in “exchanging creative currency,” we know the importance of distinctive design, and feel that the business card is often an underutilized opportunity for creative branding.  This month we’ve created an other incredible infographic for the June issue of Comstock’s Magazine where we’re giving you the do’s and don’ts for creating a killer business card.


1. The Essential Info: The information your card should share, from most important to least:

  • Name
  • Company name and/or logo
  • Phone
  • Email address
  • Title
  • Physical address
  • Twitter handle
  • Facebook address
  • Social media icons
  • Website
  • Department
  • Tagline
  • License number (e.g. contractors only)
  • Fax (seriously though, let’s hope not)
  • QR code (please don’t)

2. Work with a professional designer: Don’t be afraid to ask for help

  • Simply put, creative design may not be one of your core competencies. If that’s the case, recognize it, and consider asking a professional to design your card for you. A professional touch can go a long way towards conveying the intended message.

3. Be brand consistent: Otherwise, what’s the point?

  • A card is a representation of yourself, and an extension of your brand. Business cards serve to attract business and spark conversation by being an accurate reflection of your brand positioning.

With these tips in mind, we encourage you to revisit your business card; is it really all that you want it to be? Visit Comstock’s Magazine online for the full article:

By @ 06/15/14 in Everything, Marketing Trends

At 3fold we pride ourselves on our modesty. Sure we’re an agency filled with brilliant, creative, hard working, dedicated, attractive individuals…. What was I saying again? Oh right modesty.

While modesty is important, this month we’re proudly pounding our chest for the third installment of  “Strategy of 3” in the May issue of Comstock’s Magazine. This month we explore the importance of distinctive design; using the story of renowned vineyard Orin Swift Cellars, we reveal a powerful three-pronged approach to branding. Enjoy!


1. Be Authentic: To thy own customers be true

  • The first key to distinguished branding is authenticity. Known for delicious wines and distinctive marketing, Orin Swift Cellars focuses on conveying a personal touch with every bottle.  By finding a way to authentically connect with your customers, your brand will find a resonance within the market that is both genuine and valuable.

2. Be Unique: Market to the beat of your own drummer

  • Entering a highly competitive and over-saturated market, Orin Swift Cellars used two secret weapons to set themselves apart from the rest: creativity, and originality. Using provocative designs, names, and imagery, they conveyed the essence of their wines in an utterly novel fashion.  It goes to show that product knowledge and creativity can often tell a brand’s story better than traditional means.

 3. Be Bold: Go big or go home

  • Taking risks may not always pay off, but the biggest success stories in history belong to the bold. In 2010, Orin Swift Cellars sold their two most popular brands in order to reinvest in their company, a move that seemed to call their business savvy into question. Proving critics wrong, however, Orin Swift expanded their menu, and subsequently their bottom line. If you want your brand to go the distance, then trepidation simply won’t do. Taking chances was, is, and always will be part of business. We suggest you take advantage of it.

Visit Comstock’s Magazine online for the entire article:

By @ 06/03/14 in Community, Everything, Our Culture

From the blog:

3fold Communications is not a bike advocacy group, but rather a marketing agency that happens to care a great deal about the livability of the local community, which is why 3fold got involved with May is Bike Month. And not just in the traditional employer fashion of encouraging staff to bike to work (although they did that too), but in the innovative, creative, public relations way they know best. After Davis-local Emilie Cameron, joined the ranks of 3fold Communications and pushed on staff to participate in Bike Month, the creative team held a brainstorming session with Midtown Business Association to determine the best way to reach friends, neighbors and clients.

Wanting to both highlight the bike friendliness of Sacramento midtown and support and encourage community members to bike to work, they decided to brand the month Bike-o De Mayo, host a bike event (Glory, Glory, Bike-o De Mayo), transform their Bike Rack into a map of their favorite midtown places for the community to “ride, park & explore”, and create a series of funny “3-Second Bike Tip” videos starring their fearless leader, Gordon Fowler, as the “Elite Urban Cyclist”.

To learn more about the Elite Urban Cyclist we sat down with him and asked a few questions. (Editorial Note: you should really watch the “3-Second Bike Tip” videos to get the full experience of this interview). Thank you, Gordon Fowler and 3fold Communications, for using humor and creativity to encourage more people to get on their bikes.

May is Bike Month:  When did you start riding a bike?
Elite Urban Cyclist:  I started riding a bike approximately 10 minutes before starting to shoot our web-based instructional series titled: “Elite Urban Cyclist” on May 1, 2014.

MIBM:  What does your bike mean to you?
EUC:  Mostly my bike means a lot of sweat.

MIBM:  Where do you go on your bike?  When do you use the car? What function does a bike serve in your life?
EUC:  Mostly I just ride my bike in the 3fold parking lot because the whole turning motion is quite a challenge.  I’ve also made it all the way up one block to Low Brau.  As an elite urban cyclist it’s important I serve as a constant role model for my employees so I mostly choose to circle our building.

MIBM:  What’s the funniest reason you’ve heard about why not to ride a bike?
EUC:  That new riders are intimidated by those of us that are consummate cycling professionals.  If you can be comfortable in a banana seat, know how to ring a bell, and not get distracted by all the streamers on the handlebars then there’s no room for feeling inferior.

MIBM:  If you had the opportunity, in one sentence, what would you say to convince someone to get on a bicycle?
EUC:  Happy Bike-o De Mayo!

MIBM:  Why is Sacramento a great place to ride a bike?
EUC:  I limit myself to a 2-block radius when it comes to walking to places to eat and drink, so I find that Sacramento (especially Midtown) is a great place to ride a bike so that I can get to the many great eateries and drinkaries that are between 3-6 blocks away.

MIBM:  Do you call yourself a cyclist?
EUC:  I’d say I’m more of an elite urban cyclist.

MIBM:  What have you learned from your bike?
EUC:  I’ve learned the handlebars are unforgiving when I’m forced to come to a sudden halt.

MIBM:  What are some groups you are involved with related to your bike riding?
EUC:  3folders make up most of my bike gang but I’m looking forward changing that by getting on the road with the new Sac Brew Bike.

MIBM: Mr. Elite Urban Cyclist, thank you for your time. And for everyone’s sake, we hope to not see you on the road.

By @ 05/30/14 in Everything, Marketing Trends

At 3fold we often tackle some of the most difficult objectives in marketing, but we’re 3fold so we welcome the challenge! In part two of our ongoing Comstock’s Magazine infographic series, we take a look at the thrill ride that is branding. Like a rollercoaster, the development of a successful brand can be both exciting and terrifying. But, fear not, 3fold is here to help take you from white-knuckled nausea to exalted triumph. Learn how your brand can be a “triple-threat.” Sit back, relax, and try to enjoy the ride.


1. The Story: Who you are and why they should care

  • Much like the first climb of the coaster, your brand story should build excitement and anticipation. With each click of the track, try and answer these core questions: Who are you? What’s your purpose? Where do you come from and where are you going? Finally, why should your customers care? By answering these questions you’ll create a solid platform for brilliant branding.

2. The Experience:  What your brand shares with the audience

  • With steely resolve and a solid story, you take the first plummet into true brand development. This is the time when you actively create and implement your brand as you navigate the twists and turns. Anticipate the high and lows, and take special care to share the overall brand experience with your audience. The more interaction between your brand and your audience the better.
  1.  The Myth: Growing your brand into something greater
  • By far the most crucial aspect, a good retelling can turn the story of your branding experience into the stuff of legend.  An engaging brand mythology will attract new and repeat customers, anxious to experience the ride that your brand provides. Allow your brand’s reputation to find it’s place in the market naturally, and it will soon become self-perpetuating.

Visit Comstock’s Magazine to read the full article:

By @ 05/28/14 in Community, Our Culture

Check out the final video in our 3-Second Bike Tips series, featuring our fearless leader Gordon Fowler, Elite Urban Cyclist. Happy Bike Month!

By @ 05/21/14 in Community, Our Culture

Check out the third in our 3-Second Bike Tips video series, featuring our fearless leader Gordon Fowler, Elite Urban Cyclist. Happy Bike Month!

By @ 05/12/14 in Community, Our Culture

Check out the second in our 3-Second Bike Tips video series, featuring our fearless leader Gordon Fowler, Elite Urban Cyclist. Happy Bike Month!

By @ 05/05/14 in Community, Our Culture

Check out the first in our 3-Second Bike Tips video series, featuring our fearless leader Gordon Fowler, Elite Urban Cyclist. Happy Bike Month!